Lead, Integrated Campaigns and Activations

OSTTRA Group; Toronto; On-site; CAD 90,000 - 100,000; Full time

Job summary

Ontario Cannabis Store is seeking a Lead, Integrated Campaigns and Activation in Toronto to plan, lead and evaluate integrated campaigns across paid, social and experiential channels. You will translate brand and social responsibility objectives into cohesive campaigns and ensure social media strategies stay aligned and compliant.

The role provides strategic leadership on paid advertising and activation, collaborating with internal teams and external agencies to deliver measurable impact while

Qualifications

• Minimum 5 years of experience in brand management or communications.
• Experience in the public sector.
• Experience working with external agencies and vendors.
• Strong interpersonal, written and oral communication skills.
• French language skills preferred.
• Ability to translate complex information into concise messages.
• Excellent analytical and strategic thinking.

Responsibilities

• Lead end-to-end planning and execution of integrated campaigns across paid, social and experiential channels.
• Serve as campaign lead with internal teams and external partners.
• Define objectives, audiences, channel mix and messaging frameworks.
• Translate business and SR objectives into campaign plans and activation approaches.
• Develop social media strategies aligned with brand and SR goals.
• Oversee social media content calendar and day-to-day activity.

Skills

Brand management

Communications

Public sector

Agency experience

Analytical thinking

Strategic thinking

French language

Education

Post-secondary education in Marketing/Communications/Journalism

Job description

About Us

The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores.

About Us

The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores.

Working at the OCS is a unique opportunity to be part of an agile start-up in a ground‑breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.

About The Role

We're looking for a Lead, Integrated Campaigns and Activation to join our team! Reporting to the Manager, Corporate Communications , the Lead, Integrated Campaigns and Activation is responsible for planning, leading and evaluating integrated, multi‑channel campaigns that advance corporate brand and Social Responsibility (SR) priorities, along with providing strategic oversight and management of social media. The role translates brand and SR objectives into cohesive, insight‑driven campaigns and ensures social media strategies are aligned, effective and support overall campaign performance.

This role provides strategic leadership on paid advertising, social and experiential campaigns, ensuring initiatives are insight‑driven, well executed and aligned with organizational objectives. The Lead works closely with internal partners and external agencies to ensure campaigns are coordinated, effective, compliant with regulatory requirements and deliver measurable impact.

About Your Day

• Lead the end to end planning and execution of integrated campaigns across paid advertising (corporate and SR), social and experiential channels.
• Serve as campaign lead, ensuring alignment across internal teams (marketing, digital, SR, legal, communications) and external partners
• Define campaign objectives, target audiences, channel mix, and messaging frameworks to ensure cohesive, insight‑driven execution across all touchpoints.
• Translate business and SR objectives into integrated campaign plans and activation approaches.
• Establish campaign governance, timelines and workflows, ensuring cross‑functional coordination, accountability and on‑time delivery
• Identify opportunities to elevate campaign impact through innovation, integration and channel optimization, including new platforms, formats and approaches
• Lead the development of social media strategies that align with corporate, brand and departmental marketing goals across priority platforms.
• Translate integrated campaign strategies into social‑first approaches, ensuring alignment in messaging, timing and audience targeting across channels.
• Oversee and manage the social media content calendar, ensuring visibility, alignment with campaign priorities and effective channel planning.
• Develop and publish key campaign content and priority posts, ensuring quality, consistency and alignment with OCS brand voice and regulatory requirements.
• Provide strategic oversight and guidance on day‑to‑day social media activity, including community management and responses, ensuring alignment with brand standards and escalation protocols.
• Collaborate cross‑functionally (marketing, digital, merchandising, SR, communications, legal) to inform content development and ensure integrated execution across channels.
• Lead the strategy and execution of the always‑on social media boosting program, including audience targeting, budget allocation and content optimization to amplify campaign performance and support brand and SR objectives.
• Develop creative briefs and coordinate internal creative resources and/or external agencies and vendors.
• Manage relationships with internal partners, vendors and agencies supporting campaign development and execution.
• Oversee contracts, scopes of work, budgets and deliverables to ensure value for investment.
• Collaborate with procurement and internal teams to support campaign related sourcing and vendor governance.
• Establish campaign and social media KPIs and success measures aligned with corporate strategic objectives.
• Track, analyze and evaluate campaign performance across channels.
• Prepare post campaign reports and insights, identifying learnings and recommendations for continuous improvement.
• Monitor industry trends, stakeholder feedback and best practices to continually refine OCS strategies.

About You

• Completion of Post‑Secondary education in a related area of study OR equivalent combination of experience and post‑secondary education.
• Completion of Post‑Secondary education in Marketing, Communications or Journalism is preferred.
• Minimum 5 years of experience working in brand management, communications or related field.
• Experience within the public sector.
• Experience working with external ad agencies and vendors.
• Strong interpersonal skills and superb oral and written communication.
• Ability to translate complex, detailed information into concise, compelling communication.
• Excellent analytic and strategic thinking skills.
• Ability to work effectively in a rapidly changing environment.
• Excellent computer and software skills
• A high degree of accuracy and attention to detail.
• Ability to juggle multiple priorities, manage last‑minute details, be versatile and flexible with competing demands.
• Ability to be diplomatic in the face of stressful situations.
• Fluency in the French language is preferred.

About The Job

• Location: Toronto, ON near York Mills and Yonge Street
• Hours of Work: 36.25 a week
• Employment Type: Permanent, Full‑Time
• Required Travel: Rare, usually within the GTA

Compensation

The target hiring range for this position is $90,000 - $100,000. This is a pay grade 6 role, with a salary range of $71,777.30 - $107,379.81. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role. We are committed to providing an accessible, equitable and inclusive candidate and employee experience. We provide reasonable accommodation throughout the recruitment process and in employment. If you require an accommodation, please let us know, we will work with you to meet your needs.