Consumer and Market Insights Specialist

OCS Ontario Cannabis Store; Toronto; On-site; CAD 73,113 - 83,000; Full time

Job summary

A leading cannabis retail organization in Toronto is seeking a skilled research professional to manage end-to-end research projects. You will be responsible for analyzing data, translating findings into actionable insights, and supporting decision-making processes across the company. Ideal candidates will have at least 5 years of experience in quantitative research, strong data visualization skills, and proficiency in tools like Qualtrics and Power BI. This full-time position offers opportunities for professional growth in a dynamic environment.

Qualifications

• Approximately 5 years of experience in quantitative research.
• Hands-on experience with full research lifecycle management.
• Ability to translate data into meaningful insights.

Responsibilities

• Lead and support research studies end to end.
• Analyze survey data and synthesize findings.
• Create tailored presentations for various audiences.

Skills

Quantitative research

Data visualization

Strong communication skills

Storytelling

Education

Post-secondary education in Business, Marketing, Social Sciences, or related field

Tools

Qualtrics

Excel

PowerPoint

Power BI

Job description

The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores.

Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.

About the Role

As a key member of the Consumer & Market Intelligence team, you’ll manage end-to-end research projects, from scoping and questionnaire design to analysis and storytelling. You’ll support major programs, while helping teams across OCS make informed, insight-driven decisions.

This role is perfect for someone who brings strong fundamentals in research methods and best practices and is excited to grow their craft in a dynamic, fast-moving environment.

What You’ll Do

• Lead and/or support research studies end to end, including scoping, design, all the way to delivery
• Write questionnaires and program surveys (Qualtrics or similar)
• Analyze survey data and synthesize findings into clear, actionable insights
• Synthesize insights across multiple projects to answer strategic business questions
• Translate complex findings into compelling stories that inform organizational strategy
• Collaborate with team members to gather supporting data (e.g., sales, GA/web analytics) for holistic reporting
• Create tailored presentations, dashboards, one-pagers for a range of audiences, including but not limited to cross functional stakeholder teams, Senior Leadership, and external facing material
• Present insights in a compelling and strategic manner to drive understanding and action among diverse audiences
• Collaborate and manage relationships with cross-functional partners, external vendors, retailers, and licensed producers
• Ensure research quality, consistency, and ethical standards. Help maintain research standards and best practices across the team
• Stay current with evolving consumer behaviors, regulatory changes, and market dynamics

About You

Required:

• Completion of post-secondary education in Business, Marketing, Social Sciences, or a related field
• ~5 years of experience in quantitative research (vendor or client side)
• Ability to scope business needs and translate them into actionable research
• Hands‑on experience with full research lifecycle management
• Ability to translate data into clear, meaningful insights
• Strong storytelling and data visualization skills, with the ability to present insights in a compelling and influential wayExperience presenting insights to senior stakeholders
• Proficiency in Excel and PowerPoint (Power BI is a plus)
• Experience with survey platforms (e.g., Qualtrics or similar)
• Solid grounding in market research techniques, methods, and best practices
• Curiosity, adaptability, and strong communication skills
• Strong written and verbal communication skills

Considered an Asset:

• Experience in cannabis, CPG, or retail
• Certified Marketing Research Professional (CMRP) or Certified Analytics and Insights Professional (CAIP)
• Proficiency in Power BI
• Familiarity with text analysis tools and techniques
• Exposure to advanced analytics methods (e.g., regression, modeling)
• Experience incorporating non-survey data (e.g., POS, wholesale, web analytics)

About the Job

• Location: Toronto, ON near York Mills and Yonge Street
• Hours of Work: 36.25 a week
• Employment Type: Full-Time, Permanent (Bargaining Unit Role; Represented by OPSEU)
• Required Travel: Rare, usually within the GTA

Compensation

The target hiring range for this position is $73,113 - $83,000. This is a pay grade 7 Bargaining Unit role, with a salary range of $73,113 - $89,361. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.

We are committed to providing an accessible, equitable and inclusive candidate and employee experience. We provide reasonable accommodation throughout the recruitment process and in employment. If you require an accommodation please let us know, we will work with you to meet your needs.