Lead Generation Specialist

Delinian; Montreal; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Lead Generation Manager to drive high-quality prospects into the sales pipeline. This pivotal role involves crafting and executing sophisticated lead generation and nurturing programs, with a strong emphasis on data-driven insights to optimize marketing strategies. The ideal candidate will possess exceptional skills in HubSpot and Salesforce, enabling them to analyze campaign performance and provide actionable insights. Join a diverse team that values flexibility, trust, and professional growth while shaping the future of investment insights in a dynamic environment.

Benefits

Competitive compensation package

Professional development opportunities

Flexible work environment

Team spirit and support

Qualifications

• Strong understanding of financial markets and instruments is essential.
• Proficiency in HubSpot and Salesforce for managing campaigns and pipelines.

Responsibilities

• Develop and implement lead generation strategies to nurture prospects.
• Analyze data to optimize marketing campaigns and enhance ROI.

Skills

Lead Generation

Data Analysis

Email Marketing

Communication Skills

Sales Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

21 March 2025

BCA Research is the leading independent provider of global investment research. Since 1949, BCA Research's mission has been to shape the level of conviction with which our clients make investment decisions, through the delivery of leading-edge analysis and forecasts of all the major asset classes and economies. The firm maintains a head office in Montreal, with local offices in London, New York, Hong Kong, Sydney, Singapore and Shanghai.

The Lead Generation Manager plays a pivotal role in driving high-quality prospects into the sales pipeline through the architecting and execution of sophisticated lead generation and nurturing programs. This role demands a tactical thinker with a keen analytical mind, adept at translating data-driven insights into impactful marketing strategies. The specialist is instrumental in partnering to define and refine the Go-To-Market approach, ensuring alignment with targeted ideal customer profiles and maximizing conversion rates. Excellent knowledge of Hubspot will be a key to the success of this role.

Key Responsibilities

Lead Generation & Nurturing

Develop and implement comprehensive strategies to generate and nurture leads. Identifying and prioritizing high-intent prospects for the sales team is crucial in this role. The focus is on creating a sustainable pipeline of quality leads that can be effectively converted into sales.

Data-Driven Optimization

Analyze lead data and website traffic to continuously refine digital and email marketing campaigns. The aim is to enhance performance and maximize ROI. The specialist must leverage analytics to identify trends and opportunities, ensuring that campaigns are consistently optimized for better results.

Prospect Engagement & Retargeting

Track prospect website interactions and develop sophisticated retargeting strategies. Guiding prospects through the sales funnel and driving conversions is a primary responsibility. The manager must be skilled at creating engagement plans that keep prospects interested and moving towards a purchase decision.

Monitor and analyze campaign performance, providing comprehensive sales reporting within Salesforce. This empowers the sales team with actionable insights. The manager must ensure that the reporting is accurate, timely, and useful for the sales team's decision-making processes.

In summary, the Lead Generation Specialist is a critical player in driving sales growth through strategic lead generation and nurturing programs. Their ability to analyze data, optimize campaigns, and develop targeted strategies is essential for achieving high conversion rates and successful market penetration.

Required Competencies for the Role

Understanding of the Financial Market Space

A strong grasp of financial markets is essential. This encompasses knowledge of various financial instruments, market trends, regulatory environments, and economic factors that influence market movements.

Technical Skills

Proficiency in Hubspot or similar marketing systems is crucial. This includes the ability to manage campaigns, analyze data, automate marketing processes, and optimize lead generation efforts.

Expertise in SalesForce is equally important. Competencies should include managing sales pipelines, creating reports, customizing dashboards, and integrating SalesForce with other tools for enhanced functionality.

Ability to Work with Sales Leaders

The role involves direct collaboration with sales leaders to refine strategies and efforts. This requires the ability to understand their objectives, gather and analyze feedback, and continuously improve processes to meet sales targets effectively.

Exceptional communication skills in English are necessary for articulating ideas clearly, drafting reports, presenting findings, and facilitating smooth interactions within the team and with external stakeholders.

We embrace and support each other without labels to make BCA Research a phenomenal and progressive place to thrive. We offer a competitive compensation package and benefits. Flexibility, trust and responsibility for a balance between wellness and high performance. Professional development, recognition and rewards, and a team spirit, support and sense of belonging to the company’s goals and plans.

Join us and be part of a diverse team that shapes the future of investment insights.

BCA Research provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.