Lead Generation Specialist

Deep Trekker Inc.; Kitchener; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Deep Trekker, a leader in underwater robotics, is looking for a Lead Generation Specialist. This hybrid role involves executing digital acquisition initiatives, managing lead campaigns, and collaborating with cross-functional teams to drive results. Candidates should have a strong background in B2B lead generation and a data-driven mindset.

Benefits

Competitive salary

RRSP matching

Flexible work options

Professional growth opportunities

Qualifications

• 3+ years experience in performance marketing, digital acquisition, or lead generation.
• Proven success scaling lead gen campaigns, especially through Google Ads and LinkedIn.
• Excellent communication and project management skills.

Responsibilities

• Manage paid media campaigns focused on driving new customer leads.
• Build high-performing lead funnels and develop retargeting strategies.
• Monitor and report on campaign performance metrics.

Skills

Performance marketing

Digital acquisition

Lead generation

Analytical skills

Communication skills

Project management

Tools

HubSpot

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Please note: This is a hybrid role based in Kitchener, Ontario. Only candidates able to work onsite a minimum of three days per week will be considered.

About Deep Trekker

Deep Trekker is a global leader in underwater robotics. Our ROVs and inspection systems are used in over 100 countries across industries such as aquaculture, infrastructure, public safety, environmental monitoring, and more. Our mission is to make complex underwater tasks safer, more efficient, and more accessible with intuitive, portable technology.

As we scale, we’re expanding our marketing team to focus on high-impact growth strategies. We're seeking a Lead Generation Specialist who is laser-focused on new customer acquisition—someone who knows how to build a pipeline, accelerate demand, and generate quality leads through targeted digital initiatives.

About the Role

Reporting to the Senior Manager of Product Marketing, the Lead Generation Specialist will play a critical role in attracting and converting new prospects. This person will assist in managing our digital acquisition strategy across channels, drive campaign performance, and continuously refine tactics to generate qualified leads and maximize return on ad spend (ROAS).

This is a hands-on role where strategic thinking meets tactical execution. You’ll collaborate closely with Sales, Product Marketing, and external agencies to shape customer journeys and scale programs that deliver results.

So, what do we look for in our team members at Deep Trekker? We value people who are curious, resourceful, and driven to make things better. We call it having "DEPTH"—a mindset that reflects who we are and how we work. DEPTH stands for: Drive to push boundaries, Empathy for customers and colleagues, Practicality in solving real-world problems, Team-first collaboration, and Humility to keep learning. These values guide everything we do—from designing new technologies to supporting a colleague on a tight deadline. If you're someone who takes initiative, thrives in fast-moving environments, and wants to do work that makes a difference, we’d love to hear from you. Please note: a marketing portfolio or relevant examples of your past work will be required during the interview process.

Key Responsibilities

Digital Acquisition & Campaign Management

• Own and manage paid media campaigns (Google Ads, LinkedIn, Meta, YouTube) with a focus on driving new customer leads.
• Execute A/B tests on landing pages, CTAs, and creative to improve click-through and conversion rates.
• Collaborate with external media partners and internal content creators to ensure campaign alignment and brand consistency.

Lead Funnel Development & Optimization

• Build high-performing lead funnels across digital touchpoints with clear hand-offs to Sales.
• Develop and optimize retargeting strategies while balancing the budget between net-new acquisition and re-engagement.
• Help define and refine lead scoring models, MQL criteria, and attribution logic in HubSpot.

Analytics & Reporting

• Monitor and report on campaign performance, cost-per-lead (CPL), and marketing-sourced pipeline metrics.
• Analyze conversion paths and audience behavior using GA4, HubSpot, and Looker Studio.
• Present actionable insights and strategic recommendations to leadership.

Martech & Tracking

• Ensure clean data tracking across ad platforms, HubSpot workflows, and Google Tag Manager.
• Identify and troubleshoot any gaps in campaign attribution or form submissions.
• Maintain rigorous tracking and testing protocols to ensure reliable reporting.

What You Bring

• 3+ years of experience in performance marketing, digital acquisition, or lead generation (B2B or SaaS preferred).
• Proven success scaling lead gen campaigns that convert, particularly through Google Ads, LinkedIn, YouTube, and paid social.
• Hands-on knowledge of HubSpot, GA4, GTM, and Looker Studio (or similar tools).
• Deep understanding of the B2B customer journey and experience generating leads across complex sales cycles.
• Data-driven mindset with a strong grasp of CPL, ROAS, MQL-to-SQL funnel metrics, and campaign attribution.
• Excellent communication and project management skills with a collaborative, resourceful approach.

Bonus Points

• HubSpot Marketing Certification or experience building integrated nurture workflows.
• Experience with lead list segmentation, dynamic content, and intent-based targeting.
• Familiarity with JavaScript or basic HTML/CSS for tracking and landing page troubleshooting.

What We Offer

• A dynamic team shaping the future of underwater exploration and robotics
• Competitive salary and benefits package
• RRSP matching
• Flexible work options and professional growth opportunities

Dive Into Deep Trekker

At Deep Trekker, we believe in empowering our team to explore new depths of innovation and efficiency. We are committed to fostering a culture where diversity and unique perspectives are valued and celebrated. We encourage all qualified candidates to apply, regardless of age, gender identity, disability, or ethnic background. Join us in pushing the boundaries of underwater exploration and technology.

Thank you for considering a career at Deep Trekker. We are excited to see how you can make waves with us!