Lead Generation and Digital Marketing Coordinator

HomeLife/Cimerman Real Estate Ltd.; Toronto; On-site; CAD 65,000 - 95,000; Full time

Job summary

HomeLife Realty Services Inc. is seeking a digitally focused marketer to lead generation and growth. You will develop strategies to attract franchise sales leads and real estate listing opportunities using AI, online research, data, and content.

The role involves testing new ideas, leveraging AI tools, and optimizing campaigns to improve lead quality and scalability across channels such as SEO, social media, email, and paid ads.

Qualifications

• Open to diverse backgrounds including business, marketing, computer science, IT, AI.
• Personal projects or certifications in AI/automation are welcomed.
• Candidates should show strong lead-gen and digital-marketing aptitude.

Responsibilities

• Develop and implement lead-generation strategies for franchise sales and real estate listing opportunities.
• Utilize AI workflows to automate systems.
• Research and identify potential prospects and new sources of leads.
• Develop and manage digital campaigns, landing pages, and lead funnels.
• Assist with SEO, AEO, social media, email marketing, and paid digital advertising.
• Use AI tools to improve prospect research, content creation, targeting, qualification, and marketing effectiveness.
• Monitor campaign performance and identify opportunities to improve lead quality and conversion.
• Identify opportunities to automate repetitive marketing and lead-generation activities.
• Test new strategies and continuously improve what works.

Skills

Lead generation

Digital marketing

AI understanding

Research

Creative problem-solving

Education

Business

Marketing

Computer Science

Information Technology

Artificial Intelligence

Tools

ChatGPT

Claude

Gemini

Google Ads

SEO/AEO

Social media marketing

CRM platforms

Email marketing

Analytics

Make

n8n

Zapier

Job description

About HomeLife:

HomeLife Realty Services Inc. is one of Canada's largest privately owned real estate franchisors. We are continuing to invest in digital marketing, artificial intelligence, and emerging technologies to expand our reach and generate new business opportunities.

We are looking for a motivated, digitally focused individual to join our team and help develop strategies that generate qualified leads and support business growth.

The Role:

The primary focus of this position is lead generation and digital marketing. You will help develop and execute strategies to generate qualified franchise sales leads and real estate listing leads. You will use digital marketing, AI, online research, data, content, and emerging technologies to identify prospects, attract new audiences, and improve lead generation. This is a hands-on position for someone who enjoys researching, testing new ideas, working with technology, and finding creative ways to reach potential customers.

Key Responsibilities:

• Develop and implement lead-generation strategies for franchise sales and real estate listing opportunities.
• Utilize AI workflows to automate systems.
• Research and identify potential prospects and new sources of leads.
• Develop and manage digital campaigns, landing pages, and lead funnels.
• Assist with SEO, AEO, social media, email marketing, and paid digital advertising.
• Use AI tools to improve prospect research, content creation, targeting, qualification, and marketing effectiveness.
• Monitor campaign performance and identify opportunities to improve lead quality and conversion.
• Identify opportunities to automate repetitive marketing and lead-generation activities.
• Test new strategies and continuously improve what works.

What We're Looking For:

• Strong interest in lead generation, digital marketing and artificial intelligence.
• Creative and analytical approach to finding new opportunities.
• Strong research and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to learn new platforms and technologies quickly.
• Experience with ChatGPT, Claude, Gemini, Google Ads, SEO/AEO, social media marketing, CRM platforms, email marketing, analytics, Make, n8n, Zapier, or similar technologies.

Education & Experience:

We're open to candidates from a variety of backgrounds, including:

• Business.
• Marketing.
• Computer Science.
• Information Technology.
• Artificial Intelligence.
• Relevant personal projects, certifications, internships, or hands-on experience with AI and automation will be considered alongside formal education.

Compensation:

This is a salaried position with the opportunity for unlimited income potential from commission on sales. The commission structure will be further discussed with the successful candidate.

What Success Looks Like

The goal of this position is simple: help HomeLife generate more qualified leads. Success means finding new sources of prospects, developing effective digital marketing strategies, improving lead quality and conversion, and using AI and technology to make our marketing and lead-generation efforts more effective and scalable.