Integrated Sales and Marketing Specialist

Utilismart Corporation; London; Hybrid; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible hybrid work model

Competitive benefits

Opportunities for professional development

Job summary

A data technology firm in Canada seeks an Integrated Sales & Marketing Specialist to support sales and marketing functions. Key responsibilities include developing marketing campaigns, managing customer relationships, and supporting sales initiatives. The ideal candidate has a bachelor's degree, 3+ years of relevant experience in B2B environments, and proficiency in digital marketing tools. This full-time role offers opportunities for professional development within a growing company with a flexible hybrid work model.

Qualifications

• 3+ years of experience in marketing, sales support, or account management in a B2B environment.
• Familiarity with CRM systems and lead generation tools.
• Detail-oriented, creative, and customer-centric.

Responsibilities

• Develop and execute integrated marketing campaigns across various channels.
• Support lead generation efforts and assist with sales proposals.
• Maintain ongoing communication with assigned customer accounts.

Skills

Strong writing skills

Proficiency with digital marketing platforms

Strong project management abilities

Graphic design skills

Excellent interpersonal communication skills

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

Mailchimp

WordPress

Microsoft Dynamics 365

Adobe Suite

Job description

Integrated Sales and Marketing Specialist

Utilismart is seeking a versatile and proactive Integrated Sales & Marketing Specialist who will contribute equally to sales and marketing functions. This role combines strategic marketing execution with hands‑on sales support, and customer engagement. The ideal candidate is a strong communicator, creative thinker, and relationship builder who can manage multiple initiatives while contributing directly to business growth.

Key Responsibilities

Marketing & Communications

• Develop and execute integrated marketing campaigns across digital, print, and event‑based channels.
• Write or coordinate the writing of articles, thought leadership pieces, product spotlights, case studies, and other long‑form content.
• Create marketing collateral including brochures, one‑pagers, presentations, infographics, and product sheets.
• Manage day‑to‑day communication needs for internal and external audiences.
• Support branding initiatives including graphic design, templates, and visual identity assets.
• Manage the company’s website content, blog updates, and social media presence.
• Monitor performance analytics for campaigns, website traffic, and digital marketing activities; adjust strategies accordingly.
• Coordinate webinars, corporate events, trade shows, and speaking engagements.

Sales & Business Development

• Support lead generation efforts, qualification activities, and follow‑up coordination.
• Assist with the creation of sales proposals, RFP responses, customer presentations, and product demonstrations.
• Conduct market and competitive research to support sales strategy and product positioning.
• Engage with prospects and customers to build relationships and identify opportunities.

Account Management & Customer Success

• Maintain ongoing communication with assigned customer accounts to support retention and satisfaction.
• Understand customer needs, proactively provide product information, and address issues or inquiries.
• Conduct customer surveys and gather feedback to support product improvements and service enhancements.
• Maintain CRM data, ensuring account details, opportunities, and interactions are up to date.
• Collaborate with product and operations teams to relay customer insights and support customer onboarding where needed.

Qualifications & Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• 3+ years of experience in marketing, sales support, account management, or a hybrid role—preferably in a B2B or technology‑driven environment.
• Strong writing skills with experience producing articles, blogs, case studies, or similar content.
• Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., WordPress), and social media management tools.
• Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools.
• Strong project management abilities with the capacity to manage multiple priorities.
• Graphic design skills (Canva, Adobe Suite) and comfort creating visual marketing materials.
• Excellent interpersonal, verbal, and written communication skills.
• Detail‑oriented, creative, and customer‑centric with a proactive mindset.

Why Join Us?

• Contribute directly to both marketing and revenue‑driving activities.
• Work in a growing company within the smart utility and data technology sector.
• Collaborate in an innovative environment with opportunities for professional development.
• Enjoy a flexible hybrid work model and competitive benefits.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Sales and Business Development

Industries

• Utilities