Integrated Brand Coordinator: Toronto Maple Leafs and Toronto Marlies

Black Ties Group Inc.; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Coordinator in the integrated brand marketing team, where you'll support innovative go-to-market plans across a diverse brand portfolio. This role is perfect for someone eager to learn and adapt in a fast-paced environment while leveraging data to drive results. You will collaborate with various teams to enhance the fan experience and contribute to strategic projects that shape the future of brand relevance. If you're motivated by creativity and data, this opportunity is for you!

Qualifications

• 1-3 years of strategic marketing experience with campaign development.
• Strong analytical skills and familiarity with data tools.

Responsibilities

• Help execute go-to-market plans for various initiatives.
• Support revenue-driving activities by collaborating with teams.

Skills

Strategic Marketing

Analytical Skills

Project Management

Data Tools Familiarity

Adaptability

Job description

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team how to take an insight-driven approach and help bridge the worlds of business, creativity, and technology. You are capable of gracefully handling competing priorities, are quick to take action, adaptable to a rapidly changing environment, and motivated by data and results.

Marketing plays an integral role in driving innovation, growing, and elevating the fan/guest experience, and shaping the future of how our brands remain culturally relevant to the masses.

1. Help execute go-to-market plans for various initiatives.
2. Shape new ideas and challenge thinking to resonate with fans and propel our business forward.
3. Balance multiple competing priorities and support revenue-driving activities by collaborating with ticketing, retail, food and beverage, and sponsorship teams.
4. Work with strategy & insights and business intelligence teams to assist in research and competitive audits, and deliver ongoing campaign performance updates and impact assessments to gauge business health.
5. Contribute to specialty projects related to your brand portfolio.

Qualifications

Note: We understand you may not meet all the qualifications listed below but may possess other relevant expertise and experience. Please share any relevant information in the "Message to the Hiring Manager" section of our online application.

1. 1-3 years of strategic marketing experience in a high-consideration product marketing role with campaign development experience.
2. An interest in discovering and applying cultural and category trends.
3. The ability to juggle competing priorities with ease.
4. A highly adaptive and proactive mindset, quick on your feet.
5. Strong analytical skills and familiarity with data tools.
6. Strong project management skills.
7. Comfortable presenting and brainstorming with peers and senior team members.

Additional Information

Apply by: May 19, 2025

We thank all applicants for their interest; only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, disability, or other protected characteristics. Reasonable accommodations will be provided for qualified individuals with disabilities in the application process. For accommodation requests, please email [e-mail]. Resumes sent to this email will not be considered.

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