Integrated Brand Coordinator: Toronto Maple Leafs and Toronto Marlies

MLSE (Maple Leaf Sports & Entertainment Partnership); Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a forward-thinking organization that is a leader in sports and entertainment, dedicated to creating unforgettable experiences for fans. As an Integrated Brand Coordinator, you will play a crucial role in shaping marketing strategies that resonate with diverse audiences. This position offers the chance to work on innovative projects, balancing creativity with data-driven insights. You'll collaborate with various teams to enhance brand visibility and engagement, all while contributing to a culture of inclusivity and empowerment. If you're passionate about marketing and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• 1-3 years of experience in strategic marketing roles.
• Strong analytical skills and comfort using data and tools.
• Ability to manage multiple priorities effectively.

Responsibilities

• Execute go-to-market plans for various initiatives.
• Support revenue-driving activities through collaboration.
• Conduct research and deliver campaign performance updates.

Skills

Strategic Marketing

Campaign Development

Analytical Skills

Data Analysis

Presentation Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Analytics Tools

Data Visualization Software

Job description

Integrated Brand Coordinator: Toronto Maple Leafs and Toronto Marlies

• Full-time

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top-quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts, and development teams including the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League), and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub, and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009, and with MLSE LaunchPad, we provide a space where youth facing barriers can use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team how to take an insight-driven approach, and help bridge the worlds of business, creativity, and technology. You should handle competing priorities gracefully, be quick to take action, adapt to a rapidly changing environment, and be motivated by data and results.

Marketing plays an integral role in driving innovation related to growing and elevating the fan/guest experience and shaping the future of how our brands remain culturally relevant to the masses.

• Help execute go-to-market plans for various initiatives.
• Shape new ideas and challenge thinking to resonate with our fans and propel our business forward.
• Balance multiple priorities and support revenue-driving activities by collaborating with ticketing, retail, food and beverage, and sponsorship teams.
• Work with strategy & insights and business intelligence teams to assist in research and competitive audits, while delivering ongoing campaign performance updates and impact analysis to inform business health.
• Engage in specialty projects related to your brand portfolio.

Note: We understand you may not meet all qualifications. Please share relevant expertise and experience in the "Message to the Hiring Manager" section of our online application.

• 1-3 years of strategic marketing experience in a high-consideration product marketing role with campaign development experience.
• An interest in discovering and applying cultural and category trends.
• The ability to juggle priorities with ease.
• A highly adaptive, proactive mindset, quick on your feet.
• Strong analytical skills and comfort using data and tools.
• Confidence in presenting and brainstorming with peers and senior team members.

Apply by: May 19, 2025

We thank all applicants for their interest. Only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization. We are an equal-opportunity employer and do not discriminate based on race, ethnicity, gender, age, disability, or other protected categories. We provide reasonable accommodations for qualified individuals with disabilities during the application process. For accommodation requests, please email [email protected]. Resumes sent to this email will not be considered.