Integrated Brand Coordinator: Toronto Maple Leafs and Toronto Marlies

MLSE; Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a dynamic and inclusive organization that is a leader in sports and entertainment. As a Coordinator in the integrated brand marketing team, you will support innovative go-to-market strategies and enhance the fan experience. This role requires a proactive mindset and strong analytical skills to manage multiple priorities effectively. You will collaborate with various teams to shape ideas that resonate with fans and drive business success. Be part of a forward-thinking company that values creativity and data-driven decision-making, and contribute to making extraordinary moments for fans and the community.

Qualifications

• 1-3 years of experience in strategic marketing, particularly in campaign development.
• Strong analytical skills and ability to manage multiple priorities.

Responsibilities

• Assist in executing go-to-market plans and support revenue-generating activities.
• Collaborate with various teams to conduct research and deliver campaign performance updates.

Skills

Strategic Marketing

Project Management

Analytical Skills

Data Tools Proficiency

Adaptability

Education

Bachelor's Degree in Marketing or related field

Tools

Data Analysis Tools

Job description

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top-quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts, and development teams including the Toronto Marlies (AHL), Raptors 905 (G League), Toronto FC II (MLS Next Pro), and Raptors Uprising Gaming Club (NBA 2K League).

MLSE owns and/or operates all venues where our teams play and train, such as Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also host live music, entertainment events, and offer culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub, and Platinum Club). Through MLSE Foundation, we have invested over $45 million into Ontario communities since 2009, and with MLSE LaunchPad, we provide youth facing barriers with opportunities to use sport to recognize and reach their potential.

Our mission is driven by our Common Purpose: to unite and empower our employees to create extraordinary moments for our fans and each other. Join our team and be part of this exciting journey.

Job Description

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn how to adopt an insight-driven approach and help bridge the worlds of business, creativity, and technology. You should handle competing priorities gracefully, be quick to act and adapt to a rapidly changing environment, and be motivated by data and results.

Marketing plays a vital role in driving innovation related to enhancing the fan/guest experience and shaping the future of our brands to stay culturally relevant.

1. Assist in executing go-to-market plans for various initiatives.
2. Contribute to shaping new ideas and challenge existing thinking to resonate with fans and advance our business.
3. Manage multiple priorities and support revenue-generating activities by collaborating with ticketing, retail, food and beverage, and sponsorship teams.
4. Collaborate with strategy & insights and business intelligence teams to conduct research, perform competitive audits, and deliver campaign performance updates to assess business health.
5. Participate in specialty projects related to your brand portfolio.

Qualifications

We recognize that you may not meet all listed qualifications but may have relevant experience. Please share any additional relevant expertise in the "Message to the Hiring Manager" section of your application.

• 1-3 years of strategic marketing experience in a high-consideration product marketing role, including campaign development.
• Interest in discovering and applying cultural and category trends.
• Ability to manage competing priorities with ease.
• Proactive and adaptable mindset, quick on your feet.
• Strong analytical skills and proficiency with data tools.
• Excellent project management skills.
• Comfortable presenting and brainstorming with peers and senior team members.

Additional Information

Apply by: May 19, 2025

We appreciate all applicants' interest; only those selected for interviews will be contacted.

MLSE is committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, disability, or other protected characteristics. Reasonable accommodations are provided for qualified individuals with disabilities during the application process. For accommodation requests, please email [e-mail]. Resumes sent to this email will not be considered.

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