Insights Analyst, Social Media – Culture-Driven Listening

Salt XC; Toronto; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

The Kitchen North America in Toronto is seeking an Insights Analyst for Social Media to turn listening data into actionable brand insights. You will run and maintain listening scans, translate sentiment and themes into briefs for Strategy and Creative.

You will collaborate across Strategy and Creative, turning conversations into meaningful recommendations, and help shape creative decisions with cultural insight. 4+ years in digital/social analytics preferred.

Qualifications

• 4+ years in digital or social media with proven insights.
• Experience across major platforms: Twitter/X, Facebook, Instagram, TikTok, Pinterest.
• Culturally connected with online culture.
• Understanding of brand audiences and digital targeting.

Responsibilities

• Operate and maintain social listening scans for brand, campaign, newsroom topics.
• Translate data into actionable insights and briefs for Strategy and Creative.
• Collaborate across Strategy and Creative to inform briefs and decisions.
• Turn data into clear storytelling and measurable takeaways.

Skills

Social listening

Social media platforms

Collaboration

Data storytelling

Tools

Talkwalker

Sprout Social

Hootsuite

Buffer

Job description

The Kitchen North America in Toronto is seeking an Insights Analyst for Social Media to turn listening data into actionable brand insights. You will run and maintain listening scans, translate sentiment and themes into briefs for Strategy and Creative.

You will collaborate across Strategy and Creative, turning conversations into meaningful recommendations, and help shape creative decisions with cultural insight. 4+ years in digital/social analytics preferred.