Social Copywriter: Trend-Driven Brand Voice (Hybrid)

The Kitchen North America; Toronto; Hybrid; CAD 80,000 - 91,000; Full time

Job summary

The Kitchen North America in Toronto, hybrid role for a Social Copywriter, responsible for shaping brand voice, creating engaging social content, and collaborating with creators and managers.

You will monitor trends, craft witty and inspiring posts, and help grow audience while working with an award-winning team. This dynamic environment offers cross‑border collaboration across North America.

Qualifications

• 1+ years of experience in a social team or creative department in a related role.
• Advertising portfolio required.
• A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand.
• A university or college diploma in marketing, advertising, or a related field is preferred.
• A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy.
• A love and deep understanding of social culture and trends.
• Experience with a social media management platform (i.e.Sprout, Sprinklr, Khoros) is required.
• Excellent presentation skills and communication skills in a group environment.
• A passion for food and food marketing.
• A desire to do award‑winning, internationally recognized work.

Responsibilities

• SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
• CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
• SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviours and established brand tone and voice
• COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co‑create a wide range of social post types and concepts
• BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on‑tone descriptions and news
• AD COPYWRITING: You will coordinate with internal teams to create advertising concepts
• COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service‑related issues

Skills

Portfolio development

Social copywriting

Brand voice development

Collaboration with design/video

Presentation skills

Education

University or college diploma in marketing/advertising or related field

Tools

Sprout

Sprinklr

Khoros

Job description

The Kitchen North America in Toronto, hybrid role for a Social Copywriter, responsible for shaping brand voice, creating engaging social content, and collaborating with creators and managers.

You will monitor trends, craft witty and inspiring posts, and help grow audience while working with an award-winning team. This dynamic environment offers cross‑border collaboration across North America.