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Omnicom Media Group in Toronto is seeking a Research Analyst, Consumer Insights to turn complex data into clear insights that drive marketing strategies across multiple product categories. The role reports to the Director, Consumer Insights and sits within the Consumer Insights department.
The ideal candidate has a relevant undergraduate degree and 1+ years of research analysis experience, with strong skills in surveys, focus groups, and data interpretation.
Omnicom Media
Strategy and Planning
Research and Insights
Job Title:Research Analyst, Consumer Insights
Location:Toronto
Reports To:Director, Consumer Insights
Department:Consumer Insights
We have an opportunity for acurious,detail-orientedResearch Analystto join our Consumer Insights team at Omnicom Media Group. This role is aboutasking questions,turning complex data into clear, compellinginsightsthatcreate value for our customers, andguidingmarketingstrategiesacross a variety of product categories. The ideal candidate brings strong research instincts, an interest in data analysis, marketing strategy, humanbehaviour,and the ability to communicate findings in a way that drivesah-ha moments, and well-foundeddecisions.
Survey Analysis:Support the questionnaire design and testing process,monitorfieldwork (quota tracking, data quality checks, soft and full launch coordination), and manage data processing through to final reporting.
Insight Development & Storytelling:Go beyond what the numbers say: translate findings into clear, compelling narratives, structure them into aclearpoint of view, and build presentation-ready deliverables that stakeholders can act on.
Collaboration:Work closely with cross-functional teams, includingstrategy, planning, and senior management, to interpret data findings and guide strategic decisions.
Data Quality Assurance:Ensure the quality and accuracy of data collected and analyzed across various research projects.
Project Management:Manage multiple research projects simultaneously (coordinating with vendors, tracking timelines, and ensuring every study is delivered on time and to a high standard).
Experience:Undergraduate degree in a relevant field (social sciences, marketing, business, psychology, or similar),and1+ years of experience in research analysis with a demonstrated ability to translate findings into clear, actionable insights.
Research Methodologies:Familiarity with a variety of research methodologies, including surveys, focus groups, and secondary research.
Communication:Proven ability to communicate complex data as clear, executive-ready narratives for both client and internal audiences.
Attention to Detail:High levelof accuracy and attention to detail in data analysis and reporting.
Problem-Solving:Ability to approach problems with a structured, methodical approach and recommend effective solutions.
Educational Background:A postgraduate college program or master’s degree in a relevant field is a strong plus.
Experience with Advanced Analytical Tools:Experiencewith analytical tools such asDisplayR, SPSS, Q, R, Python, or SQL is a plus.
AI Tool Fluency:Familiarity with AI tools (e.g., Claude, ChatGPT) for research support, synthesis, and workflow efficiency is a strong plus.
Advanced Quant Awareness:Awareness of advanced quantitative techniques such asMaxDiff, segmentation, and cluster analysis is a plus.
Competitive salary and benefits
Opportunities for professional development and growth
Collaborative and innovative work environment
Flexible work arrangements
If you are a self-motivated, curious thinker who gets excited about turning data into stories that drive real decisions,we’d love to hear from you.
$50,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/