Brand Manager, Innovation

Open Farm; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage and

RRSP plans with company match

Great office culture with pets

Discounted pet food and products

Wellbeing days and personal days

Volunteer days

Job summary

Open Farm is seeking a Brand Manager of Innovation to lead the launch of multiple product innovations, coordinating with cross-functional teams to ensure a seamless experience for customers and retailer partners.

You will manage market research, forecasting, pricing analysis, and project timelines; build analytical models in Excel, and explore AI tools to improve efficiency. The role is hybrid in Toronto with travel up to 10% across US/Canada.

Qualifications

• 3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project management.
• Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred.
• Strong quantitative and analytical skills, with experience using tools like Excel for forecasting.
• Strong project management skills to support a rapidly growing business with multiple cross-functional stakeholders.
• An entrepreneurial mindset, passionate and enthusiastic to work in a fast-growing company.
• Ability to travel within the US and Canada (approximately 10%).

Responsibilities

• Project Management – Develop and manage timelines and key milestones to achieve successful product launches. Cross-functional coordination and communication of project status across the organization.
• Data Analysis & Market Research – Lead market, competitive, and consumer research projects; build analytical models and reporting templates in Excel, dashboards, and automation tools.
• Communication – Collaborate with internal teams and vendors to develop and execute programs aligned with company goals.
• Product Launch Support – Lead revenue forecasting and pricing analysis for new products and assist in developing launch materials.
• All other duties, as assigned.

Skills

Marketing analytics

Project management

Forecasting

Customer marketing

Innovation mindset

Tools

Excel

Dashboards

AI tools

Job description

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

Before you embark on this journey with us, learn more about the opportunity:

As our Brand Manager of Innovation, you will lead the launch of several innovations while working collaboratively with cross-functional teams to ensure a seamless experience for customers and our retailer partners. You will lead market research, competitive analysis and forecasting to prioritize innovation and will own project timelines, key milestones and project status tracking. You will foster new ideas and lead the team in bringing innovation to market successfully while creating industry leading products and mission innovation that shape our growth strategy.

In this role you will:

• Project Management–Develop and manage timelines and key milestones to achieve successful product launches.Support in cross-functional project management, and communication of project status across the organization.
• Data Analysis & Market Research –Lead on market, competitive, and consumer research projects to help support your innovation projects and product optimization. Provide and implement business recommendations to internal stakeholders from your analysis of consumer insights and industry data. Build and maintain analytical models and reporting templates (Excel, dashboards, automation tools) to streamline monthly and weekly project tracking, forecasting updates, and insights delivery. Identify opportunities to implement AI and automation tools to improve efficiency and accuracy across innovation workflows.
• Communication– Collaborate and effectively manage relationships with internal cross-functional teams, and vendors to develop and execute programs that align with company goals, objectives, and strategies.
• Product Launch Support– Lead on revenue forecasting and pricing analysis to position new products in the market, and support in the development and procurement of key launch materials including internal team training and marketing assets.
• All other duties, as assigned

We’re genuinely excited about you because you have:

• 3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project management
• Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred
• Strong quantitative and analytical skills, with experience using tools like Excel for forecasting
• Strong project management skills to support a rapidly growing business with multiple cross-functional stakeholders
• An entrepreneurial mindset, passionate and enthusiastic to work in a fast-growing company
• Ability to travel within the US and Canada (approximately 10%)

What we offer you - it's the perfect package:

• An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community
• Comprehensive healthcare coverage and RRSP plans with company match
• Great office culture (with lots of adorablepets!) where your pet interrupting video calls or in-person meeting is the norm
• Discounted food, apparel and insurance for your furry family members
• In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
• Volunteer days to give back to our community

Hybrid Work

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together—furry friends included! That’s why we’ve adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.

Compensation:

The hiring range for this role is $75 ,000 - $95 ,000 annually, with final compensation thoughtfully aligned to your experience, skills, and the value you bring. At Open Farm, we know great people don’ t always fit a mold, so role scope and compensation may evolve to reflect your unique strengths. This position may also include additiona l rewards such as performance-based bonuses and other incentives. We believe in growing together through a pay-for-performance approach that recognizes impact over time. Beyond compensation, we’r e proud to offer a comprehensive benefits and perk s package designed to support your well-being and help you feel connected, supported, and inspired at work.

AI Statement:

Open Farm may use AI tools to help organize and review applications efficiently. While technology supports our process, every hiring decision is made by our team, with care and intention. We also prioritize meaningful human connection, which is why our interview process includes in-person conversations—because technology can support the process, but can’t replace the impact of human connection.

Our Values

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm'srecruitment process should contact [e-mail]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment processtakes into accounttheir accessibility needs.