Innovation & Brand Experience Manager, Flexible

Magnum Ice Cream Co.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible working

Health & wellbeing support

Learning & development

Job summary

Magnum Ice Cream Company in Canada is seeking an Assistant Manager, Innovation & Brand Experience to drive bold, consumer-led marketing across brands like Magnum, Breyers, Talenti, and Popsicle. You will influence product development, portfolio strategy, and end-to-end market execution.

You’ll collaborate with R&D, Sales, and Agency partners to deliver meaningful campaigns while growing commercial capabilities and learning across the business.

Qualifications

• Experience in marketing, brand management, or related commercial field.
• Strong analytical and storytelling abilities.
• Proven ability to manage projects with cross-functional teams.
• Curiosity about consumers, trends and culture; able to translate insights into action.

Responsibilities

• Develop and launch innovative products that delight consumers and grow the category.
• Shape the ice cream portfolio by identifying trends and opportunities for the next wave of innovation.
• Collaborate with R&D, Customer Strategy & Planning, and Sales to turn ideas into results.
• Analyze consumer behavior, category trends, competitive activity and business performance to inform strategies.
• Support social-first marketing campaigns that strengthen brands and connect with consumers.
• Manage marketing investments and budgets for maximum impact and ROI.
• Work with agencies and marketing experts to craft compelling communications.
• Build strong relationships across North American teams to drive ambitious projects.

Skills

Marketing experience

Brand management

Analytical thinking

Project management

Storytelling

Cross-functional collaboration

Consumer insights

Ambiguity handling

Job description

Magnum Ice Cream Company in Canada is seeking an Assistant Manager, Innovation & Brand Experience to drive bold, consumer-led marketing across brands like Magnum, Breyers, Talenti, and Popsicle. You will influence product development, portfolio strategy, and end-to-end market execution.

You’ll collaborate with R&D, Sales, and Agency partners to deliver meaningful campaigns while growing commercial capabilities and learning across the business.