Assistant Manager, Innovation & Brand Experience

The Magnum Ice Cream Company; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible working

Health & wellbeing support

Learning & development

Job summary

Magnum Ice Cream Company in Canada is seeking an Assistant Manager, Innovation & Brand Experience to drive bold, consumer-led marketing across brands like Magnum, Breyers, Talenti, and Popsicle. You will influence product development, portfolio strategy, and end-to-end market execution.

You’ll collaborate with R&D, Sales, and Agency partners to deliver meaningful campaigns while growing commercial capabilities and learning across the business.

Qualifications

• Experience in marketing, brand management, or related commercial field.
• Strong analytical and storytelling abilities.
• Proven ability to manage projects with cross-functional teams.
• Curiosity about consumers, trends and culture; able to translate insights into action.

Responsibilities

• Develop and launch innovative products that delight consumers and grow the category.
• Shape the ice cream portfolio by identifying trends and opportunities for the next wave of innovation.
• Collaborate with R&D, Customer Strategy & Planning, and Sales to turn ideas into results.
• Analyze consumer behavior, category trends, competitive activity and business performance to inform strategies.
• Support social-first marketing campaigns that strengthen brands and connect with consumers.
• Manage marketing investments and budgets for maximum impact and ROI.
• Work with agencies and marketing experts to craft compelling communications.
• Build strong relationships across North American teams to drive ambitious projects.

Skills

Marketing experience

Brand management

Analytical thinking

Project management

Storytelling

Cross-functional collaboration

Consumer insights

Ambiguity handling

Job description

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

What Truly Sets Us Apart Is How We Work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role Imagine helping create the next ice cream flavor consumers can’t wait to try, launching campaigns that show up in feeds and conversations across the country, and shaping the future of some of the most beloved brands in the freezer aisle. That's exactly what you'll do in this role. As Assistant Manager, Innovation & Brand Experience, you'll join a team that is transforming Canada's ice cream category through bold innovation, culturally relevant marketing, and consumer‑led thinking. Working across brands including Magnum, Breyers, Talenti, and Popsicle, you'll have the opportunity to influence everything from new product development and portfolio strategy to advertising and in‑market execution. This is more than a marketing role. It's an opportunity to gain end‑to‑end business exposure, develop your commercial and strategic capabilities, and build experiences that impact millions of consumers. If you're curious, entrepreneurial, social‑first in your thinking, and energized by turning insights into action, you'll find endless opportunities to grow, learn, and make your mark in one of the most exciting categories in consumer goods.

What you'll be responsible for

• Bringing new ideas to life by helping develop and launch innovative products that delight consumers and drive category growth.
• Shaping the future of our ice cream portfolio by identifying trends, uncovering opportunities, and helping deliver the next wave of innovation.
• Partnering with cross‑functional teams including R&D, Customer Strategy & Planning, and Sales to turn opportunities into successful business results.
• Developing recommendations and strategies through deep analysis of consumer behavior, category trends, competitive activity, and business performance.
• Supporting engaging, social‑first marketing campaigns that strengthen our brands and connect with consumers in meaningful ways.
• Managing marketing investments and budgets to ensure resources are optimized for maximum impact and return.
• Collaborating with agency partners and marketing experts to create compelling communications that drive brand growth.
• Building strong relationships across the North American Ice Cream organization to deliver ambitious projects and unlock new opportunities.

We're looking for someone who

• Has experience in marketing, business, brand management, or a related commercial field and can confidently operate in a fast‑paced consumer‑focused environment.
• Brings strong skills in analytical thinking, project management, storytelling, and cross‑functional collaboration.
• Is naturally curious about consumers, trends, culture, and emerging opportunities, always looking for ways to challenge the status quo.
• Combines creativity with commercial acumen and enjoys translating insights into actions that deliver business results.
• Thinks end‑to‑end and takes ownership for outcomes, treating the business as if it were their own.
• Is comfortable working with ambiguity, embracing change, and finding solutions in a dynamic environment.
• Builds strong relationships and collaborates effectively across teams, functions, and geographies.
• Values curiosity, accountability, growth, and low‑ego ways of working.

What you'll get

• Market‑competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Hands‑on experience managing iconic brands that consumers know and love
• Exposure to innovation, advertising, category strategy, and commercial decision‑making across the business
• Opportunities to work with senior leaders, cross‑functional experts, and North American teams
• The chance to help shape the future of Canada's ice cream category while accelerating your marketing career
• Specific benefits vary by location

Why join us?

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

You'll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you're excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

Ready to build the future of Ice Cream?

In this role you will experience the excitement, creativity and impact of working in Australia's largest consumer goods company. Working across brands including Magnum, Breyers, Talenti, and Popsicle, you'll transform consumer behaviour, in‑market and digital presence at a global level. If you consider brand culture is a place to build, you'll be at the forefront of adding brand value across the Metro market. You will be able to join a vibrant cross‑functional team, working in charge of concept, development and rollout across all domestic markets and states.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.