Senior Manager, Creator & Content

1Milk2Sugars Inc.; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Awesome Leadership

Health & Wellness

Flexible Workweek

Holiday Break

Wellness Perks: Calm & Perkopolis

Work from Anywhere after 1 year

Job summary

1Milk2Sugars Inc. in Toronto seeks a Sr. Manager, Creator & Content to lead the development and execution of our creator marketing programs. You will mentor a small team, serve as a senior contact for key clients, and ensure collaboration across influencer and social initiatives.

You will own end-to-end creator/UGC campaigns, scale programs across accounts, and stay ahead of platform trends to identify partnership opportunities. Strong leadership and deep knowledge of social media are required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 7+ years in creator/influencer marketing, with agency or brand experience.
• Strong network across beauty, wellness, lifestyle, fashion, or CPG.
• Experience managing creator campaigns from start to finish.

Responsibilities

• Own end-to-end creator and UGC campaigns, from strategy to reporting.
• Lead and scale creator programs across client accounts.
• Manage creator relationships and vet talent for brand fit.
• Stay ahead of platform trends to inform strategy and opportunities.
• Collaborate on creator casting, messaging, and deliverables.
• Provide wrap reports with insights and recommendations.

Skills

Leadership

Team management

Client relations

Campaign strategy

Mentoring

Communication

Analytics interpretation

English fluency

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Lefty

CreatorIQ

Sprout Social

Meta Business Suite

Google Analytics

Google Workspace

Job description

As Sr. Manager, Creator & Content at 1Milk2Sugars, you will spearhead our creator and content strategies, leading the development and execution of high-impact creator marketing programs. You will integrate creator campaigns with digital and social strategies to deliver results-driven work for our clients. In this role, you will lead and mentor a talented team, serve as a senior point of contact for key clients, and ensure seamless collaboration across our influencer and social media initiatives

Key Responsibilities

• Own end-to-end creator and UGC campaigns, from strategy and sourcing through contracts, briefing, approvals, execution, and reporting.
• Lead and scale creator marketing programs across client accounts, building on and expanding the current creator portfolio.
• Manage creator relationships and vet talent to ensure strong brand alignment and diverse representation.
• Stay ahead of platform trends and creator behaviours to inform strategy and identify new partnership opportunities.
• Collaborate with clients on creator casting, campaign messaging, and deliverables.
• Track performance and deliver detailed wrap reports with insights and actionable recommendations.

Social Media & Content Oversight

• Apply social media and content marketing knowledge to guide organic social strategy and content calendar wireframes, ensuring creator programs are integrated with broader digital campaigns.
• Support development of social media content calendars and content strategy in collaboration with creative and strategy teams.
• Partner with the creator and content team on paid media, analytics, and performance marketing to amplify high-performing creator content.
• Ensure brand consistency across creator, organic, and paid social channels.
• Analyze performance data across creator and content channels to optimize strategy and content mix.
• Serve as a senior point of contact for key accounts, overseeing creator strategy, execution, and client relations.
• Proactively identify growth opportunities within client accounts to upsell creator and content services.
• Own delivery of exceptional client results, ensuring seamless execution and strategic oversight.
• Attend client meetings and contribute to new business pitches and strategy sessions.
• Support and mentor a small team of creator and content Coordinators and Executives.
• Foster a culture of collaboration, innovation, and accountability within the team.
• Guide team members through campaign execution, problem-solving, and performance optimization.
• Provide ongoing training and mentorship to support junior team members' professional development.

Process & Performance Management

• Develop and implement efficient workflows to improve team output and client satisfaction.
• Ensure best practices are followed across creator sourcing, content creation, and analytics reporting.
• Oversee MSAs, SOWs, and client agreements related to influencer and digital campaigns.
• Track and report hours via T-Metric and ensure budgets align with account performance.

Education & Mandatory Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• 7+ years of experience years of experience in creator/influencer marketing, with additional exposure to content/social media strategy preferred.
• Proven experience managing creator campaigns from start to finish, ideally within an agency or brand environment.
• Strong network and knowledge of creators across relevant verticals (e.g., beauty, wellness, lifestyle, fashion, or CPG).
• Working knowledge of paid and organic social media strategy, content marketing, and digital performance marketing.
• Deep understanding of social platforms, especially TikTok and Instagram, and how to craft channel-specific content.
• Experience with tools such as Lefty, CreatorIQ, Sprout Social, Meta Business Suite, Google Analytics, and Google Workspace.
• Proven leadership experience managing teams, or strong readiness to step into a people-management role.
• Ability to interpret analytics and translate them into actionable insights.
• Strong presentation and client-facing skills; mastery of English (French an asset).
• Ability to manage multiple projects, campaigns, and deadlines in a fast-paced environment.
• Experience with Mac systems, Google Suite, and Office software (Word, PowerPoint, Excel).

SIP INTO SUCCESS: OUR BLENDED PERKS & BENEFITS

• Awesome Leadership: We're all about collaboration, creativity, and respect. Our values include playing nice, brewing big and being dependable.
• Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months.
• Flexible Workweek: Enjoy a flex hour workweek with hybrid options.
• Holiday Chill: We close down for a paid break during Christmas (subject to change).
• Wellness Perks: Premium Calm app subscription and access to Perkopolis.
• Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!

EQUAL OPPORTUNITY

1Milk2Sugars is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

As part of our recruitment process, AI tools may be used to summarize interview discussions.