Hybrid Programmatic Campaign Lead

WPP Media Limited; Toronto; Hybrid; CAD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media Limited is seeking a Programmatic Manager to oversee day-to-day activity for assigned brands and campaigns. You’ll own account management, planning, setup, activation, and post-campaign reporting, while building strong client and partner relationships and applying DSP knowledge to maximize performance.

The role blends client service, planning, execution, and optimization across multiple programmatic channels, with a hybrid office presence four days a week.

Qualifications

• 2–3+ years hands-on experience with programmatic trading across DSPs (e.g., DV360, The Trade Desk, Amazon).
• DSP certifications are preferred but not required.

Responsibilities

• Ensure campaign timelines are adhered to at every step.
• Project and account management from brief to post reporting.
• Participate in campaign discussions and RFPs.
• Build programmatic plans using DSP capabilities.
• Communicate media plan requirements to all relevant teams.
• Work across DSPs, MediaOcean, and analytics/ reporting tools.
• Provide optimization notes and pacing guidance.
• Mentor and upskill coordinators on measurement solutions.

Skills

Multitasking

Programmatic knowledge

Analytical thinking

Communication

Interpersonal skills

Detail orientation

Tools

Microsoft Office Suite

Excel

PowerPoint

Job description

WPP Media Limited is seeking a Programmatic Manager to oversee day-to-day activity for assigned brands and campaigns. You’ll own account management, planning, setup, activation, and post-campaign reporting, while building strong client and partner relationships and applying DSP knowledge to maximize performance.

The role blends client service, planning, execution, and optimization across multiple programmatic channels, with a hybrid office presence four days a week.