Programmatic Campaign Lead

3AM Kinesso Corp.; Canada; Hybrid; CAD 45,000 - 55,000; Full time

Benefits offered by this job

Generous paid time off

Four-day long weekends

Hybrid work model

Training opportunities

Global agency network

Employee groups

Job summary

Omnicom Media is seeking a Campaign Manager, Programmatic to manage campaign setup, tagging, and optimization across multiple DSPs. The role focuses on improving campaign quality and performance with attention to brand safety and detailed QA processes.

You will work with DSPs like DoubleClick, The Trade Desk, and The Trade Desk, ensuring creatives are uploaded and correctly assigned while generating insights through reporting dashboards. A hybrid work model is offered.

Qualifications

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Entry-level experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
• Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
• Familiarity with ad serving and campaign management tools would give leverage to this application (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.).
• Basic understanding of tagging for analytics.
• Fundamental knowledge of online media metrics and analysis.
• Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

Responsibilities

• Ensure effective set up of advertisers, line items (tactics) in various DSPs including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
• Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %).
• Ensure campaign set up checklist is adhered to and provide final sign-off/approval of campaign set up QA.
• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.).
• Generate DSP conversion and remarketing pixels.
• Generate campaign performance, delivery and site level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
• Implement and troubleshoot DSP pixels within tag manager.
• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
• Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
• Escalate issues to senior operations lead(s) in a timely manner.
• Build/set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs.
• Address challenging questions about the campaign performance.
• Recommend testing alternative platforms or media partners for specific campaign KPIs.
• Document product feedback sheets when shifting campaigns to new platforms.

Skills

Excellent communication

Organizational skills

Team collaboration

Problem solving

Education

Marketing/Advertising background

Tools

DoubleClick

Google Analytics

Google AdSense

Job description

Omnicom Media is seeking a Campaign Manager, Programmatic to manage campaign setup, tagging, and optimization across multiple DSPs. The role focuses on improving campaign quality and performance with attention to brand safety and detailed QA processes.

You will work with DSPs like DoubleClick, The Trade Desk, and The Trade Desk, ensuring creatives are uploaded and correctly assigned while generating insights through reporting dashboards. A hybrid work model is offered.