Hybrid Paid Media Performance Manager

Mountain-Equipment-Company-; Vancouver; Hybrid; CAD 76,000 - 110,000; Full time

Benefits offered by this job

Generous annual vacation allotment

Paid Care time (Wellness/sick)

Maternity and Parental leave top-up

Staff Discount

Retirement plan with matched employer/

Paid days for outdoor activities

Educational assistance support

Job summary

MEC, based in Vancouver, seeks a Paid Digital Performance Manager to lead data-driven paid media strategies across digital channels and select traditional media. You will align campaigns with seasonal priorities, product launches, and demand, balancing performance with brand health.

You will operate with strong strategic thinking and meticulous execution, ensuring ROI, profitability, and long-term growth while collaborating with cross-functional teams and partners.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of hands-on experience managing annual seven-figure performance marketing budgets.
• 4+ years of hands-on expertise in Google Ads and Meta Ads Manager.
• Paid media experience for an Ecommerce or retail brand (agency or in-house).
• Experience managing performance marketing agencies or working within an agency.
• Strong analytical skills, with experience in Google Analytics, Excel, and Looker Studio.
• Strong attention to detail across campaign setup, QA, reporting, and creative review.
• Strong understanding of full-funnel performance marketing, customer behavior, and campaigns that drive both ecommerce and store growth.

Responsibilities

• Develop and implement a comprehensive full-funnel paid strategy across awareness, consideration, and conversion.
• Build integrated media plans that guide customers through the funnel while balancing business, customer, and brand objectives.
• Develop paid media strategies for both ecommerce and retail growth.
• Lead paid media planning in support of the seasonal Go-to-Market calendar.
• Manage external agencies and media partners to ensure strong execution and alignment with goals.
• Manage the affiliate program, including partner coordination, campaign planning, and optimization.
• Efficiently manage and optimize a high annual marketing budget with tracking and forecasting.
• Lead end-to-end paid campaign management across Google, Bing, Meta, Pinterest, and other channels.

Skills

Google Ads

Meta Ads Manager

Analytics

Ecommerce marketing

Campaign optimization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Excel

Looker Studio

Job description

MEC, based in Vancouver, seeks a Paid Digital Performance Manager to lead data-driven paid media strategies across digital channels and select traditional media. You will align campaigns with seasonal priorities, product launches, and demand, balancing performance with brand health.

You will operate with strong strategic thinking and meticulous execution, ensuring ROI, profitability, and long-term growth while collaborating with cross-functional teams and partners.