Performance Specialist

Havas Media Network; Vancouver; On-site; CAD 50,000 - 60,000; Full time

Job summary

A leading media agency is looking for a Performance Specialist in Vancouver to manage and optimize Paid Social campaigns. The role involves analyzing performance data and ensuring campaign success while collaborating with internal teams and external partners. Candidates should have over 2 years in performance media, strong analytical skills, and proficiency in Microsoft Office. A salary range of CAD $50,000 to $60,000 is offered based on experience and qualifications.

Qualifications

• 2+ years of experience in a performance media role (agency, client-side, or vendor).
• Strong understanding of the digital media and ad tech ecosystem.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Build, manage, and optimize Paid Social campaigns.
• Monitor pacing and performance of campaigns.
• Conduct ongoing analysis and optimization to improve outcomes.

Skills

Performance media experience

Paid Social (Meta, TikTok, Pinterest)

Analytical skills

Microsoft Office proficiency

Collaboration skills

Attention to detail

Time management

Job description

Havas Media Network has an immediate position available for a Performance Specialist in our Vancouver office.

Campaign Execution & Optimization

• Build, manage, and optimize Paid Social campaigns to deliver on client KPIs.
• Own in-platform execution, ensuring campaigns are accurately set up according to media plans, budgets, and timelines.
• Actively monitor pacing and performance, taking full responsibility for media spend on behalf of clients.
• Conduct ongoing analysis and optimization to improve efficiency, scale, and outcomes across channels.
• Partner with Planning and Investment teams to support cohesive go-to-market strategies aligned to campaign objectives.
• Develop actionable insights and performance-driven recommendations informed by campaign results and platform data.
• Recommend appropriate platforms, tactics, and targeting strategies based on campaign goals and audience needs.
• Stay current on industry trends, platform updates, and best practices across Performance Marketing.
• Work closely with internal teams, including Planning, Investment, Analytics, and other digital specialties, to deliver integrated performance solutions.
• Collaborate with platform partners and vendors (e.g., DSPs, publishers, and platform reps) to support campaign success.
• Clearly communicate strategy, performance, and optimizations to internal stakeholders and, when required, external clients.

Key Skills & Qualifications

• 2+ years of experience in a performance media role (agency, client-side, or vendor).
• Paid Social: Meta, TikTok, Pinterest, or similar platforms.
• Strong understanding of the digital media and ad tech ecosystem.
• Highly analytical with a data-driven mindset and strong attention to detail.
• Proactive self-starter with excellent time management and prioritization skills.
• Collaborative team player comfortable working across disciplines.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Paid Search and retail media experience (e.g., Amazon, Criteo, Loblaw Media, Google Ads, SA360) is considered a bonus.

Additional Information

This role represents an active vacancy at Havas Media Network. You will be joining a collaborative, growth-oriented environment where ideas are encouraged, and career development is supported. The base salary range for this position is CAD $50,000 to $60,000, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas Media Network uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.