Outdoor Paid Media Performance Lead

MEC; Vancouver; Hybrid; CAD 76,000 - 110,000; Full time

Benefits offered by this job

Generous vacation time

Paid care time

Maternity/Parental leave top-up

Staff discounts

Job summary

MEC is seeking a Paid Digital Performance Manager to lead data-driven paid media strategies that boost online demand, store traffic, and marketing efficiency. You will align plans with seasonal priorities and product launches, translating priorities into effective campaigns across digital channels and select traditional media.

Location is hybrid with 2-3 days in-office at MEC's Vancouver head office. The role emphasizes full-funnel strategy, collaboration with cross-functional teams, and a

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 4+ years of experience managing seven-figure performance marketing budgets.
• Hands-on expertise in Google Ads and Meta Ads Manager.
• Experience managing performance marketing for Ecommerce or retail brands.

Responsibilities

• Develop and implement a comprehensive full-funnel paid strategy across awareness, consideration, and conversion.
• Build integrated media plans for ecommerce and retail growth.
• Lead paid media planning aligned with seasonal Go-to-Market calendar.
• Manage external agencies and media partners with clear accountability.
• Oversee affiliate program planning and optimization.
• Monitor budgets with tracking, pacing, and forecasting.

Skills

Paid media strategy

Campaign management

Analytics

Looker Studio

Excel

Cross-functional collaboration

Strategic testing

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads Manager

Job description

MEC is seeking a Paid Digital Performance Manager to lead data-driven paid media strategies that boost online demand, store traffic, and marketing efficiency. You will align plans with seasonal priorities and product launches, translating priorities into effective campaigns across digital channels and select traditional media.

Location is hybrid with 2-3 days in-office at MEC's Vancouver head office. The role emphasizes full-funnel strategy, collaboration with cross-functional teams, and a