Hybrid Email & SMS Program Lead, Salesforce Marketing Cloud

CPA Ontario; Toronto; Hybrid; CAD 83,000 - 104,000; Full time

Benefits offered by this job

Hybrid work environment

One-time home office bonus

Learning and development opportunities

Job summary

CPA Ontario seeks an Email Program Manager to lead and evolve email and SMS/MMS programs, driving strategy, innovation and audience engagement. You will advance Salesforce Marketing Cloud usage, apply AI to personalization, and collaborate with digital and marketing teams to deliver exceptional customer experiences.

You will oversee campaign operations, governance, and best practices, reporting to the Digital Email and Product Manager within the Digital Enablement team.

Qualifications

• University or college degree required, work experience weighted over credentials.
• 3–5 years in email or digital marketing.
• Strong hands-on Salesforce Marketing Cloud experience and backend optimization.

Responsibilities

• Lead email execution: calendar management, briefings, deployment.
• Enhance Salesforce Marketing Cloud capabilities: segmentation, automation, journeys, personalization.
• Advise on SMS/MMS marketing and governance to stakeholders.
• Analyze email analytics and generate performance reports for cross-functional teams.
• Review and optimize current email marketing processes across the organization.

Skills

Email marketing

Digital marketing

Data-driven reporting

Stakeholder communication

Education

University or college degree

Tools

Salesforce Marketing Cloud

Litmus

Job description

CPA Ontario seeks an Email Program Manager to lead and evolve email and SMS/MMS programs, driving strategy, innovation and audience engagement. You will advance Salesforce Marketing Cloud usage, apply AI to personalization, and collaborate with digital and marketing teams to deliver exceptional customer experiences.

You will oversee campaign operations, governance, and best practices, reporting to the Digital Email and Product Manager within the Digital Enablement team.