CRM Delivery Lead - Salesforce Email Campaigns

VML Canada (English); Montreal; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, seeks a driven Project Manager to lead Salesforce Marketing Cloud email projects from kickoff to go-live. You will connect clients with internal teams, manage lifecycles, and maintain strong relationships in a fast-paced, hybrid setting.

The role requires 3–5 years in project management with CRM implementations, plus hands-on experience with Jira, Confluence, or Smartsheet. A Bachelor’s degree is required, and Montreal-area hybrid work is supported.

Qualifications

• 3–5 years of project management experience, with CRM implementations/digital transformation focus.
• Demonstrated experience in client-facing roles managing relationships.
• Bachelor's degree in Business, Information Systems, Marketing, or related field.

Responsibilities

• Lead end-to-end Salesforce CRM email projects from discovery to deployment.
• Define scope, timelines, budgets, and resource plans; manage risks and blockers.
• Coordinate cross-functional teams and manage client expectations throughout delivery.
• Oversee testing, data migration, and go-live activities; ensure post-launch support.

Skills

CRM Project Mgmt

Client Relationships

Salesforce

Education

Bachelor's degree

Tools

Jira

Confluence

Smartsheet

Job description

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

About the Role

We are looking for a driven and people-focused Project Manager to lead the delivery of Customer Relationship Management (CRM) email development projects (from creative development to deployment in Salesforce Marketing Cloud). In this role, you will be the central connector between our clients and internal teams :managing project lifecycles from kick-off to go-live while building trusted, lasting relationships along the way. If you thrive in a fast-paced environment, love solving problems, and know how to keep both clients and colleagues aligned and motivated, we'd love to hear from you.

Key Responsibilities

Project Delivery

• Manage end-to-end delivery of Salesforce CRM email projects, including implementations, upgrades, and integrations
• Define and maintain project scope, timelines, budgets, and resource plans
• Proactively identify risks, dependencies, and blockers — and drive timely resolutions
• Run day-to-day project workflows using Agile or hybrid methodologies and tools such as Jira, Smartsheet, Asana, or Monday.com

Client Engagement

• Serve as the primary point of contact for clients throughout the project lifecycle
• Build strong, trust-based relationships with client stakeholders at all levels
• Facilitate regular project reviews, status updates, and workshops with clients
• Translate client needs into clear, actionable project requirements and deliverables
• Manage client expectations transparently, escalating and resolving issues with professionalism

Internal Collaboration

• Work closely with technical teams (developers, CRM consultants, architects) to ensure project requirements are understood and delivered to a high standard
• Partner with Sales, Marketing, and Customer Success teams to align CRM projects to business objectives
• Manage the intake of creative requirements and design development through client approval, ensuring readiness for email production
• Champion cross-functional communication, ensuring internal stakeholders are informed and engaged throughout delivery

CRM Implementation & Quality

• Oversee CRM platform configuration, data migration, system integrations, and go-live activities
• Coordinate User Acceptance Testing (UAT), QA processes, and deployment plans
• Develop project documentation, training materials, and post-launch support plans to drive user adoption

What We're Looking For

Experience & Education

• 3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects
• Demonstrated experience in client-facing roles with proven ability to manage and grow client relationships
• Bachelor's degree in Business, Information Systems, Marketing, or a related field (or equivalent experience)

Technical Skills

• Hands-on experience with CRM platforms such as Salesforce
• Solid understanding of project management methodologies (Agile, Waterfall, or hybrid)
• Proficiency in project management tools (Jira, Confluence, Smartsheet, or similar)
• Familiarity with data migration, system integrations, and API workflows

Interpersonal & Soft Skills

• Exceptional relationship-building skills — with clients and internal teams
• Clear and confident communicator, able to bridge the gap between technical and non-technical audiences
• Highly organised with strong attention to detail and the ability to juggle multiple projects simultaneously
• A calm, solutions-oriented mindset under pressure

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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