Hybrid Contract: SEO & Content Specialist (5-7 yrs)

S.I. Systems Ltd.

Toronto

Hybrid

CAD 60,000 - 85,000

Full time

4 days ago

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Job summary

S.I. Systems Ltd. is seeking an SEO & Digital Content Specialist to improve organic search performance and optimize digital experiences across insurance-related web properties. The role demands 5–7 years of experience and hands-on work with SEMrush, Contentful, GA4, Looker Studio, Figma, and JIRA.

The 12-month contract is based in Toronto with a hybrid schedule (3 days on-site per week). You will partner with Product, Design, Marketing, and Digital teams to drive content and growth initiatives.

Qualifications

5 years in SEO, digital marketing, or web optimization supporting organic search performance.
Hands-on SEMrush keyword research, site performance measurement, and SEO optimization.
Collaboration with UX teams using Figma and engineering support through JIRA user stories.
Web content optimization and CMS content structuring using Contentful.
Experience using GA4 and Looker Studio for search performance analytics.

Responsibilities

Develop and execute SEO strategies to improve organic search visibility and website performance.
Conduct keyword research, competitive analysis, and content gap assessments.
Monitor website performance and recommend improvements for rankings, traffic, and conversions.
Create, edit, and optimize website copy, landing pages, product pages, and digital content.
Collaborate with Product, Design, Marketing, and Digital teams to deliver optimized digital experiences.
Support product launches and web enhancements through SEO and content recommendations.
Present SEO findings, recommendations, and progress updates to stakeholders.