Search Engine Optimization Copywriter

Creative Niche; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Base salary + bonus up to 10%

Three weeks vacation + paid December

Health, dental and life insurance

Employer pension matching after one年

Product discounts, team events and ben

Job summary

Creative Niche in the Toronto area is hiring an experienced SEO copywriter to craft practical, engaging content for homeowners, contractors and commercial audiences across North America.

You will own the full cycle from brief to publication, delivering 8–12 well-researched SEO articles each month (500–1,500 words), balancing search performance with accuracy and brand voice, collaborating with product, creative, and web teams.

Qualifications

• 5–7 years of in‑house SEO writing experience.
• A portfolio of substantial long‑form SEO articles—not only product descriptions or ecommerce copy.
• A record of producing high‑volume content on deadline without sacrificing quality or accuracy.
• Working knowledge of SEO performance measurement.
• Strong project management and stakeholder‑alignment skills.
• A relevant degree or equivalent professional experience.

Responsibilities

• Research, write and edit 8–12 SEO articles each month.
• Turn technical information and expert insights into clear, useful stories.
• Balance search performance with accuracy, readability and brand voice.
• Own timelines, reviews and approvals from brief to delivery.
• Align stakeholders, resolve conflicting feedback and keep work moving.
• Support website, product and campaign copy as priorities allow.

Skills

SEO copywriting

Copywriting

Editing

Research

Keyword optimization

Project management

Stakeholder communication

Education

Bachelor's degree or equivalent experience

Job description

Work arrangement: Hybrid, three days onsite weekly

Salary: Base, plus up to a 10% bonus opportunity

Help shape the stories behind outdoor spaces across North America. Our client is hiring an experienced SEO copywriter to create practical, engaging content for homeowners, contractors and commercial audiences.

Your main focus: deliver 8–12 well-researched SEO articles each month, typically 500–1,500 words, covering hardscape products, design, installation and industry trends.

Reporting to the Director of Communications, you’ll own projects from brief to publication and collaborate with Unilock’s product, creative, web and regional teams.

What you will do

• Research, write and edit 8–12 SEO articles each month.
• Turn technical information and expert insights into clear, useful stories.
• Balance search performance with accuracy, readability and brand voice.
• Own timelines, reviews and approvals from brief to delivery.
• Align stakeholders, resolve conflicting feedback and keep work moving.
• Support website, product and campaign copy as priorities allow.

What you bring

• Minimum 5–7 years of in‑house SEO writing experience, bonus if you have experience in hardscape or building materials.
• A portfolio of substantial long‑form SEO articles—not only product descriptions or ecommerce copy.
• A record of producing high‑volume content on deadline without sacrificing quality or accuracy.
• Working knowledge of SEO performance measurement.
• Strong project management, prioritization and stakeholder‑alignment skills.
• A relevant degree or equivalent professional experience.

You’ll thrive here if you enjoy hands‑on writing, deep product learning and the autonomy of an individual‑contributor role.

What the company offers

• Base salary, plus up to a 10% bonus.
• Three weeks’ vacation and a paid December holiday closure.
• Health, dental and life insurance.
• Employer pension matching after one year.
• Product discounts, team events and employee recognition.

The team works onsite in Etobicoke on Tuesdays, Wednesdays and one additional day each week. Occasional U.S. travel may be required for company and brand immersion.

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Artificial Intelligence (AI) Use

At Creative Niche Inc., all hiring decisions are made by qualified recruitment professionals. Automated tools or AI‑assisted systems may be used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.

Equal Opportunity & Experience

Canadian experience is not required for consideration. Equivalent international experience is valued equally.

Vacancy

This role is currently open, and applications are under review.