HubSpot Marketing Engineer

S.I. Systems ULC; Edmonton; Hybrid; CAD 115,000 - 130,000; Full time

Benefits offered by this job

Benefits starting on day one

3 weeks vacation + 6 flex days

Birthday off

5 paid volunteer days

Hybrid work model

Job summary

S.i. Systems is seeking a HubSpot Marketing Engineer in Canada to own and optimize our marketing tech stack. You will manage workflows, reporting, and integrations across Marketing Hub and Sales Hub to power demand gen and conversions.

This role collaborates with Marketing, Sales, IT, Operations, and Data teams, builds dashboards, and stays ahead of new HubSpot capabilities to improve campaign performance. The position offers a hybrid work model with in-office days and a focus on solving complex

Qualifications

• 5+ years of HubSpot experience with Marketing Hub and Sales Hub.
• Experience building workflows, automation, reporting, segmentation, and CRM architecture.
• Strong understanding of lifecycle marketing, lead management, and revenue funnels.
• Excellent analytical skills with the ability to turn data into actionable business insights.
• Experience collaborating across Marketing, Sales, and technical teams.
• HubSpot certifications are considered an asset.
• Experience in B2B, professional services, staffing, or recruitment is an asset.

Responsibilities

• Own and continuously optimize our HubSpot platform across Marketing Hub and Sales Hub.
• Design and build workflows, automations, lead scoring, segmentation, and lifecycle journeys.
• Develop integrated campaigns that generate qualified leads and support revenue growth.
• Partner with Sales to improve the lead handoff process and increase MQL-to-SQL conversion.
• Partner with IT and Data teams to lead the synchronization of data between HubSpot and other technology platforms, ensuring data accuracy and integrity across systems to create a single source of truth that powers our CRM and sales and marketing operations.
• Build dashboards and reporting that provide clear visibility into marketing and sales performance.
• Analyze campaign performance, identify opportunities, and continuously optimize through testing and data.
• Work with IT and Data teams to ensure seamless integrations and high-quality CRM data.
• Stay ahead of new HubSpot capabilities and recommend innovative ways to improve our marketing engine.

Skills

HubSpot Marketing Hub

Workflows & automation

CRM architecture

Lifecycle marketing

Data analysis

Lead scoring

Cross-functional collaboration

B2B experience

Tools

HubSpot integrations

Job description

Salary Range: $115,000.00 To $130,000.00 Annually

Location: CANADA (Hybrid - Monday, Tuesday & Thursday in office)
Salary:$ 115,000 to 130,000 (commensurate with experience)

About the Role

We're looking for a HubSpot Marketing Engineer who thrives at the intersection of marketing, technology, automation, and data.

This isn't a traditional marketing role. You'll own and optimize our HubSpot ecosystem, building the workflows, automation, integrations, reporting, and campaign infrastructure that power our sales and marketing engine. You'll partner with Marketing, Sales, IT, Operations, and Data teams to create scalable solutions that generate qualified leads, improve conversion rates, and drive business growth.

If you enjoy solving complex problems, building smart automation, and using data to improve performance, we'd love to meet you.

What You'll Do

• Own and continuously optimize our HubSpot platform across Marketing Hub and Sales Hub.
• Design and build workflows, automations, lead scoring, segmentation, and lifecycle journeys.
• Develop integrated campaigns that generate qualified leads and support revenue growth.
• Partner with Sales to improve the lead handoff process and increase MQL-to-SQL conversion.
• Partner with IT and Data teams to lead the synchronization of data between HubSpot and other technology platforms, ensuring data accuracy and integrity across systems to create a single source of truth that powers our CRM and sales and marketing operations.
• Build dashboards and reporting that provide clear visibility into marketing and sales performance.
• Analyze campaign performance, identify opportunities, and continuously optimize through testing and data.
• Work with IT and Data teams to ensure seamless integrations and high-quality CRM data.
• Stay ahead of new HubSpot capabilities and recommend innovative ways to improve our marketing engine.

What You Bring

• 5+ years of hands-on HubSpot experience with Marketing Hub and Sales Hub.
• Experience building workflows, automation, reporting, segmentation, and CRM architecture.
• Strong understanding of lifecycle marketing, lead management, and revenue funnels.
• Excellent analytical skills with the ability to turn data into actionable business insights.
• Experience collaborating across Marketing, Sales, and technical teams.
• HubSpot certifications are considered an asset.
• Experience in B2B, professional services, staffing, or recruitment is an asset.

Why Join S.i. Systems?

• Benefits starting on your first day
• 3 weeks of vacation plus 6 Flex Days
• Birthday off
• 5 paid volunteer days each year
• Hybrid work model (3 days onsite: Monday, Tuesday & Thursday)
• Career growth opportunities with Canada's largest IT staffing company
• Ongoing learning, development, and training
• A high-impact role where you'll help shape the future of our marketing technology

About S.i. Systems

S.i. Systems is Canada's largest professional staffing firm, connecting top talent with some of the country's most respected organizations. With offices across Canada and a growing presence in the U.S., we've built our reputation on innovation, strong relationships, and delivering exceptional results.

AI may be used in evaluating candidates.

S.i. Systems is committed to creating an inclusive workplace. Accommodations are available throughout the recruitment process for candidates who require them.