Head of Web Strategy & Digital Experience

United States Digital Space LLC; Vancouver; Hybrid; CAD 175,000 - 225,000; Full time

Benefits offered by this job

Mental health, wellness & fitness

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

United States Digital Space LLC is seeking a strategic leader to own the company.com website, shaping how customers discover, understand, and engage with our growing product portfolio. This hybrid Vancouver-based role partners with PMM, product, engineering, and design to create a measurable, customer-centric digital experience.

The role requires steering end-to-end website strategy, aligning teams around a shared vision, and building a robust analytics practice to drive acquisition, trial, and

Qualifications

• Experience owning digital strategy for a complex, multi-product website with diverse visitor goals.
• Ability to build and shepherd cross-functional teams (PMM, product, engineering, design) to a shared digital vision.
• Proven capability to define measurement frameworks and analytics practices for website success.

Responsibilities

• Lead end-to-end website strategy for the company.com and define a customer-journey-led vision for key segments.
• Influence product discovery, trial starts, and revenue growth across audiences.
• Develop a tactical website roadmap using qualitative and quantitative insights to identify high-leverage opportunities.
• Build deep cross-functional alignment across PMM, product, engineering, and design to turn the web into a strategic asset.
• Evolve the web team from a support model to proactive, insight-driven strategy that engages customers online.
• Translate multi-product portfolio into coherent experiences for distinct audiences including new visitors, active trial users, and existing customers.
• Establish a measurement framework and analytics practice so progress is visible and actionable.

Skills

Website strategy

Digital experience

Cross-functional leadership

Customer journey thinking

Analytics & A/B testing

Stakeholder collaboration

Tools

Web analytics

Analytics tools

Job description

United States Digital Space LLC is seeking a strategic leader to own the company.com website, shaping how customers discover, understand, and engage with our growing product portfolio. This hybrid Vancouver-based role partners with PMM, product, engineering, and design to create a measurable, customer-centric digital experience.

The role requires steering end-to-end website strategy, aligning teams around a shared vision, and building a robust analytics practice to drive acquisition, trial, and