Senior Web Strategy Lead: Customer Journey & Growth

Candidate; Vancouver; Hybrid; CAD 175,000 - 225,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Inclusive family building benefits

Long-term savings/retirement plans

In-office dining options

Job summary

Asana is seeking a strategic, customer-journey-obsessed leader to own asana.com, driving product understanding, customer acquisition, and trial conversion. Based in Vancouver with a hybrid schedule, you’ll partner across PMM, product, engineering, and design to craft a site that moves the needle for multiple audiences.

You’ll establish a customer-journey-led vision, develop an end-to-end website strategy, and build an analytics framework to measure impact across the organization.

Qualifications

• Demonstrated ability to own digital strategy for a multi-product or multi-audience website.
• Ability to translate qualitative and quantitative insights into strategy priorities.
• Experience collaborating across product, design, engineering, and data teams.

Responsibilities

• Lead end-to-end website strategy for asana.com, defining a customer-journey-led vision.
• Influence product discovery, trial starts, and revenue growth across audiences.
• Synthesize research and analytics to identify high-leverage opportunities for the business.
• Build cross-functional alignment and turn the web into a shared strategic asset.
• Elevate the web team to proactive, insight-driven strategy and measurable outcomes.
• Translate multi-product portfolios into coherent experiences for distinct audiences.

Skills

Customer journey thinking

Cross-functional collaboration

Digital strategy

Data-informed decisions

Job description

Asana is seeking a strategic, customer-journey-obsessed leader to own asana.com, driving product understanding, customer acquisition, and trial conversion. Based in Vancouver with a hybrid schedule, you’ll partner across PMM, product, engineering, and design to craft a site that moves the needle for multiple audiences.

You’ll establish a customer-journey-led vision, develop an end-to-end website strategy, and build an analytics framework to measure impact across the organization.