Senior Manager, Web Strategy & Growth for SaaS

Decisive Point; Vancouver; Hybrid; CAD 175,000 - 225,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Inclusive family benefits

Retirement plans

In-office culinary options

Job summary

Asana seeks a strategic leader to own asana.com, driving product understanding, customer acquisition, and trial conversion. You will collaborate across product marketing, product, engineering, design, and data science to create a site that moves the needle and scales across audiences.

Based in Vancouver with a hybrid in-office schedule, you’ll define a customer-journey-led vision, measure success, and elevate the web team from support to proactive strategic ownership.

Qualifications

• Experience owning digital strategy for a complex multi-product website.
• Ability to translate qualitative and quantitative insights into clear priorities.
• Strong cross-functional collaboration with PMM, product, engineering and design.
• Experience shaping customer journeys and site architecture for SaaS products.

Responsibilities

• Lead end-to-end website strategy for asana.com and customer journeys.
• Influence site support for product discovery, trial starts, and revenue growth.
• Develop a tactical roadmap from research, user insights, and data.
• Build deep cross-functional alignment across PMM, product, engineering and design.
• Elevate the web team's proactive, insight-driven strategy.
• Translate Asana's multi-product portfolio into coherent experiences for distinct audiences.
• Establish a measurement framework and analytics practice to track progress.

Skills

Customer journey

Cross-functional leadership

Data-driven decisions

Web strategy

AI tools curiosity

Job description

Asana seeks a strategic leader to own asana.com, driving product understanding, customer acquisition, and trial conversion. You will collaborate across product marketing, product, engineering, design, and data science to create a site that moves the needle and scales across audiences.

Based in Vancouver with a hybrid in-office schedule, you’ll define a customer-journey-led vision, measure success, and elevate the web team from support to proactive strategic ownership.