Head of Performance Marketing

Mafra Talents; Vancouver; Hybrid; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Benefits

Job summary

Mafra Talents is hiring a Head of Performance Marketing for a hands-on role spanning Canada and the United States. This senior seat focuses on building in-house paid media capability and owning campaigns with a meaningful annual budget, reporting to the Marketing Director.

You will run campaigns across Google Ads, Meta, LinkedIn and TikTok, optimize budgets, generate leads, and measure performance with GA4.

Qualifications

• 8+ years in paid media, performance or growth marketing, at a senior level.
• Hands-on campaign management—you are in the accounts yourself.

Responsibilities

• Manage day-to-day paid campaigns across Canada and the US.
• Own media budget pacing, allocation and forecasting.
• Lead generation and conversion performance against enrolment targets.
• Campaign reporting, dashboards and attribution.
• Define performance strategy and translate data into action.
• Collaborate with paid media and SEO specialists to align channels.
• Build in-house paid media capability over time.

Skills

Campaign management

Analytical thinking

Ownership

Leadership without reports

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

GA4

Job description

Our client is a well-established private education provider working with young children and their families. With a growing network of locations across Canada and the United States, they are recognised for a distinctive curriculum that blends academic foundations with creative and enrichment learning.

They are hiring a Head of Performance Marketing to take hands-on ownership of paid media across both markets.

THIS IS A HANDS-ON SEAT

Paid media is run in-house, and this role is central to building that capability further. You will own campaign performance across both markets with a meaningful annual budget behind you.

You will be in the platforms yourself: building campaigns, testing creative, moving budget, diagnosing what is not working and reporting on what is. You will set the performance strategy and work alongside a paid media specialist and an SEO specialist.

This is a senior hands-on role reporting to the Marketing Director, with no direct reports. You own the work yourself.

WHAT YOU WILL OWN

• Day-to-day management and optimization of all paid campaigns across Canada and the United States
• Media budget ownership across both markets — pacing, allocation and forecasting across channels
• Lead generation and conversion performance against enrolment and growth targets
• Campaign reporting, dashboards, conversion tracking and attribution
• Performance strategy — turning data into recommendations leadership can act on
• Working alongside the paid media and SEO specialists so channels pull in the same direction
• Building and strengthening in-house paid media capability over time

WHAT WE ARE LOOKING FOR

• 8+ years in paid media, performance or growth marketing, at a senior level.
• Recent, current, hands-on campaign management — you are in the accounts yourself, not directing someone who is.
• Strong Google Ads and Meta experience. LinkedIn and TikTok are valued additions.
• Ownership of a comparable media budget, including pacing, allocation and forecasting.
• A performance record you can evidence — cost per lead, cost per acquisition, conversion rate or return on ad spend that you personally moved.
• Genuine analytical strength across GA4, conversion tracking, attribution and reporting, with the ability to translate data into action.
• A solid working understanding of SEO and search strategy — enough to oversee and guide a specialist. You will not be executing it day to day.
• Entrepreneurial and accountable, comfortable owning outcomes in a lean team.

NICE TO HAVE

• Recent agency experience in a performance or paid media role
• Paid media across both Canadian and United States markets
• Education, enrolment-driven or other considered-purchase consumer funnels
• Marketing automation and CRM familiarity
• Practical use of AI tools within paid media workflows

WHY THIS ROLE

You will own paid media end to end for a premium, purpose-driven brand across two countries, working on distinct audiences with genuinely different buying journeys. Real ownership, direct access to leadership, and the freedom to run the accounts your way rather than defending them to a client every week.

If you are coming from agency, this is the chance to go deep on one brand you can believe in, and to see the outcome your campaigns create.

COMPENSATION & LOGISTICS

$90,000 – $100,000 CAD per year plus benefits. Hybrid working model based in Vancouver. Ideal start date September.

Our client is an equal opportunity employer committed to diversity and inclusion. Accommodations are available on request for candidates taking part in all aspects of the selection process.