Head of Paid Search Performance

Valnet Inc.; Montreal; On-site; CAD 120,000 - 180,000; Full time

Job summary

Valnet Inc. in Montreal is seeking a Head of Paid Performance to own strategy and financial performance of our paid search programs across the portfolio, with Google Ads as the core channel.

You will set traffic acquisition direction, manage key platforms, and lead day-to-day execution to hit revenue, profitability, and efficiency targets. You will lead a team of paid search specialists, align with analytics, product and finance, and stay ahead of AI-driven campaign changes to optimize ROAS and

Qualifications

• 5+ years in paid search or performance marketing; 3+ years leading a team.
• Proven track record managing large Google Ads budgets toward revenue and profitability.
• Hands-on mastery of Google Ads: Search, Performance Max, Smart Bidding, scripts, Merchant Center.
• Experience building AI-driven systems to optimize campaigns and processes.
• Strong commercial acumen: forecasting, margin modelling and spend decisions.
• Experience managing platform partners and agencies; negotiating terms.
• Advanced analytics skills; GA4, Excel/Sheets; SQL or BigQuery a plus.
• Deep understanding of conversion tracking, offline imports, attribution, incrementality.

Responsibilities

• Define and own paid search strategy across the portfolio with Google Ads at core.
• Set account structure, bidding, keywords and audiences to scale while protecting margin.
• Own revenue, spend, net revenue and ROAS; drive financial results.
• Identify levers: new verticals, GEOs, bids, funnels and landing pages.
• Lead senior contact with Google and other platform teams; drive co-investment opportunities.
• Lead and grow the paid search team; set KPIs and testing roadmaps.
• Collaborate with analytics, product, content and finance to improve tracking and reporting.
• Report performance and insights to the GM and senior leadership; adapt to AI-driven changes.

Skills

Paid search leadership

Forecasting & margin modeling

Analytics with GA4/Excel

AI in marketing strategies

Vendor & partner management

Team leadership & coaching

Budgeting & ROAS optimization

Tools

Google Ads

Google Ads Editor

Merchant Center

GA4

Excel/Sheets

SQL/BigQuery

Job description

Valnet Inc. in Montreal is seeking a Head of Paid Performance to own strategy and financial performance of our paid search programs across the portfolio, with Google Ads as the core channel.

You will set traffic acquisition direction, manage key platforms, and lead day-to-day execution to hit revenue, profitability, and efficiency targets. You will lead a team of paid search specialists, align with analytics, product and finance, and stay ahead of AI-driven campaign changes to optimize ROAS and