Head of Marketing and Partner Enablement

Kooltra; Canada; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and benefits

Job summary

Kooltra, a Canadian fintech, seeks a Head of Marketing and Partner Enablement to lead brand building, drive revenue growth, and empower sales teams and strategic partners through compelling content, communications, product marketing, and AI-enabled marketing execution.

You will steer cross-channel campaigns, develop partner marketing motions, and own product pages, messaging, and customer narratives to fuel growth across North America.

Qualifications

• .

Responsibilities

• Grow our social presence, especially LinkedIn.
• Create website content, including SEO blog posts and landing pages for campaigns.
• Use website analytics to drive insights and align across the business.
• Produce conference materials and lead event planning—conferences, booths, prospect and customer dinners, and entertainment.
• Manage press releases, media relations, and public relations.
• Develop co-branded marketing programs with strategic partners.
• Create partner enablement materials and sales playbooks for partner sales teams.
• Produce internal communications that educate partner organizations on Kooltra capabilities.
• Coordinate partner launches and measure partner engagement.
• Develop and implement complex customer journeys and automation workflows.
• Produce product collateral, including brochures and research papers.
• Own core product pages, value propositions, and messaging on the website.
• Create customer success stories, white papers, and case studies.
• Build customer presentations with strong messaging, value proposition, and design alignment.
• Deliver webinars - product-focused and thought leadership.
• Stay current with digital marketing trends to continuously innovate and improve marketing efficiency.

Skills

Brand strategy

Content marketing

Demand generation

Partner enablement

Marketing automation

AI content tools

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

Generative AI tools

CRM systems

Marketing automation platforms

Job description

Head of Marketing and Partner Enablement

HEAD OF MARKETING AND PARTNER ENABLEMENT

About Kooltra

Kooltra is a Canadian fintech company building FX infrastructure and cross-border payment technology for banks and financial institutions. With over a decade in market and a growing footprint in North America, we are now accelerating our US expansion and undertaking a fundamental shift toward an AI-first development and delivery model.

To fuel that growth, we need a Head of Marketing and Partner Enablement to build our brand and enable our sales teams and strategic partners.

About the Role

We're looking for a Head of Marketing and Partner Enablement to build Kooltra's brand, support revenue growth, and enable our sales teams and strategic partners through compelling content, communications, product marketing, and AI-enabled marketing execution.

You'll lead the strategy, development, and execution of comprehensive cross-channel marketing campaigns: digital, email, social, and traditional, to drive new customer acquisition and retention, partnership development, and revenue growth. You'll also own our strategic partner marketing motion: co-branded programs, partner enablement materials, and sales playbooks that help partner organizations sell Kooltra with confidence.

What You'll Do

Brand, Content & Demand Generation

• Grow our social media presence, with a particular focus on LinkedIn.
• Create website content, including SEO blog posts and landing pages for campaigns.
• Use website analytics to drive insights and alignment across the business.
• Produce conference materials and lead event planning—conferences, booths, prospect and customer dinners, and entertainment.
• Manage press releases, media relations, and public relations.

Strategic Partner Marketing

• Develop co-branded marketing programs with strategic partners.
• Create partner enablement materials and sales playbooks for partner sales teams.
• Produce internal communications that educate partner organizations on Kooltra capabilities.
• Coordinate partner launches and measure partner engagement.

Product Marketing & Automation

• Develop and implement complex customer journeys and automation workflows.
• Produce product collateral, including brochures and research papers.
• Own core product pages, value propositions, and messaging on the website.
• Create customer success stories, white papers, and case studies.
• Build customer presentations with strong messaging, value proposition, and design alignment.
• Deliver webinars - product-focused and thought leadership.
• Stay current with digital marketing trends to continuously innovate and improve marketing efficiency.

What You Bring

• Bachelor's degree in Marketing, Business, Information Technology, or equivalent experience.
• Experience in B2B marketing, with an emphasis on the Financial Services sector.
• 5+ years of experience in marketing, marketing automation, and/or digital marketing.
• Expert user of generative AI tools for content creation, research, campaign development, presentation design, video production, website optimization, and marketing automation.
• Working knowledge of foreign exchange, cross-border payments, commercial banking, treasury services, and financial markets, with the ability to communicate credibly with banking professionals and payment industry participants.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills and the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication abilities, and comfort representing Kooltra in meetings with senior stakeholders at financial institutions and joint venture partners.

Why This Role Matters

Marketing and partner enablement are force multipliers for everything Kooltra does. Every campaign you run, every piece of enablement content you create, and every partner launch you coordinate directly expands our reach into North American financial institutions. You won't be executing someone else's playbook - you'll be building the marketing engine that powers our next phase of growth. If you believe great marketing is equal parts creativity, analytics, and AI-enabled execution, we'd love to talk.

What We Offer

• Competitive salary and benefits package.
• Paid Time Off, Wellness Time & Paid Federal holidays.
• A collaborative and inclusive work environment.

The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.