Head of Marketing and Member Communications

YPO; Ontario; Remote; CAD 199,000 - 260,000; Full time

Job summary

YPO seeks a visionary Head of Marketing and Member Communications responsible for leading a global transformation in member engagement. This executive role demands strong leadership, strategic thinking, and an innovative approach to creating personalized member experiences. The candidate will work closely with diverse stakeholders across multiple countries to redefine marketing and communication strategies within the organization.

Benefits

Competitive benefits package

Health insurance coverage

Performance-based annual bonus

Paid time off (PTO)

Professional development opportunities

Qualifications

• 10+ years of experience in marketing and communications.
• Experience marketing to senior executive audiences.

Responsibilities

• Lead the development and execution of a global member engagement strategy.
• Build a high-performing, remote marketing team.
• Shape YPO’s brand voice and ensure member communications are aligned.

Skills

Strategic Leadership

Stakeholder Alignment

Communication Skills

Change Leadership

Data-Driven Marketing

Education

Bachelor’s degree or equivalent experience

Job description

Head of Marketing and Member Communications

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YPO provided pay range

This range is provided by YPO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$199,780.00/yr - $259,714.00/yr

INNOVATION | TRANSFORMATION | ENGAGEMENT | IMPACT | PERSONALIZATION | MEANINGFUL & MODERN COMMUNICATION | STAKEHOLDER ALIGNMENT | STRATEGIC LEADERSHIP | GLOBAL STRATEGY | EXECUTIVE INFLUENCE | TECHNOLOGY ENABLEMENT

YPO is seeking a visionary Head of Marketing and Member Communications to lead a global transformation in how we engage, inform, and inspire our 35,000+ members—CEOs and business leaders across 140+ countries. This is not your typical marketing and communications role. It’s a rare opportunity to architect a modern, data-driven communications function that puts personalization, relevance, and member experience at the center.

Why it’s Exciting:

• You’ll be at the forefront of a major transformation with full leadership support.
• You’ll help define how a global organization communicates with its most important audience—its members.
• You’ll have the opportunity to build a modern marketing function that blends strategy, technology, and human connection.

What You’ll Do:

• Lead the development and execution of a global member engagement and events marketing strategy.
• Build and manage a high-performing, remote marketing and communications team across time zones.
• Partner with the Chief Product and Technology Officer to implement personalization technology that delivers the right message to the right member at the right time.
• Translate strategic goals into aligned marcom processes, channels, structures, and campaigns.
• Shape and protect YPO’s brand voice while ensuring member communications are clear, timely, and aligned with member expectations.
• Collaborate with cross-functional teams and global stakeholders, including the Board and task forces, to drive alignment and impact.

What You Bring:

• 10+ years of experience in marketing and communications.
• Demonstrated excellence in aligning diverse stakeholders, building trusted partnerships across functions, and influencing C-level executives to drive strategic outcomes.
• Proven success leading significant marketing and communications transformation.
• Experience with personalization technology and methodologies and close partnership with technology and product teams.
• Experience marketing to senior executive audiences (e.g., CEOs, boards).
• Strong people leadership experience; leading, engaging, and developing a team through transformation.
• Strong strategic thinking, stakeholder alignment, and change leadership skills.
• Global mindset with sensitivity to cultural and regional nuances.
• Experience working with or influencing boards, committees, or cross-functional leadership teams.

POSITION PURPOSE

The Head of Marketing and Member Communications works with the Managing Director, Leadership Team, and other YPO leadership to build and align stakeholders around the strategy, budget and execution of YPO's Marketing and Communications department. The Department’s mission is to foster meaningful connection, engagement, and alignment among members by delivering timely, relevant, and actionable information that reinforces YPO’s values, deepens member culture, and drives participation in YPO’s offerings.

PRIMARY RESPONSIBILITIES

Bridging Business Strategy with Marketing Strategy and Execution

Connect the Global Board’s strategic vision and Managing Director’s and Leadership Team’s goals to marketing strategy and execution, translating high-level objectives into aligned processes, structures, assets, and teams. Lead the development and execution of a global member engagement and events marketing strategy that drives operational structure, streamlines workflows and increases registration and engagement. Understand and develop life cycle, global, and other segmentation strategies for the membership. Oversee global marketing budget to ensure effective resource allocation and campaign performance.

Building Organizational Capability

Lead a high-performing, remote marketing team across multiple time zones with a focus on collaboration, data-driven results, innovation and accountability. Identify and advocate for ways to embed results orientation, process alignment, and client service into the marketing and communications team.

Modernize Marketing Technology

Work with Chief Product and Technology Officer to modernize YPO’s marketing to create personalized, relevant messaging for all audiences, ensuring responsible use of AI where useful. Drive innovation in member engagement, campaign strategy, content development and brand storytelling to elevate brand visibility and impact. Evaluate and deploy marketing automation tools. Enable champion data-driven decision-making through analytics, performance tracking and reporting.

Foster Cross-functional Collaboration

Align stakeholders and business teams to amplify impact. Establish collaborative planning tools (e.g., joint calendars, integrated campaign briefs) that bring transparency and coordination to distributed marketing efforts.

Shape Brand Positioning and Messaging

Ensure consistency, resonance of voice, and impact across all channels. Empower business units and projects to use centralized brand tools, templates and guidelines—while preserving flexibility to adapt to individual project needs. Oversee brand reputation and public relations strategy, including global crisis communication plan to protect and strengthen the organization’s global brand image.

Drive Operational Excellence

Lead the team toward seamless execution of member engagement, marketing, and communications operations, and lead continuous improvement by streamlining, aligning, standardizing, and building stakeholder buy-in for processes and organizational structures.

Drive Global Relevance

Build organizational capability to customize campaigns regionally and nationally. Build geopolitical sensitivity, engaging with translators and agencies as needed.

Lead Change

Craft and deliver clear, timely, and strategic communication of critical changes in policies, processes, and practices as well as other organizational developments, ensuring transparency and alignment. Drive continuous improvement.

SKILLS/COMPETENCIES

• Superior and structured written and verbal communication skills, with ability to present effectively.
• Expertise in modern marketing and communications best practices and technologies, including AI, personalization, and marketing analytics technologies.
• Service orientation, with a proactive, problem-solving approach that develops positive relationships and aligns solutions.
• Manages trade-off decisions and competing priorities, balances member and internal stakeholder needs with organizational priorities, manages across functional expectations, and clearly articulates the rationale behind decisions.
• Connects people, programs, and information to integrate, influence, partner, and foster strategic trusted advisor relationships with members and all levels of the organization.
• Navigates ambiguity and manages conflict in a frequently changing environment while bringing a sense of calm to the team.
• Highly ethical work standards and discretion regarding confidential information.
• Fosters cross-departmental collaboration, information sharing and goal alignment.
• Determines how marketing and communications can further improve business processes and successfully garners support for change.
• Distinct global mindset, sensitive to local and international customs and protocols with a strong grasp of global business, economic and political issues.
• Demonstrating which innovations are worthwhile, determining how technology can further improve business processes and successfully garnering support for change.
• Distinct global mindset, sensitive to local and international customs and protocols with a strong grasp of global business, economic and political issues.

EXPERIENCE/BACKGROUND

• 10+ years’ experience in marketing, communications, project management, and client services.
• Proven track record in driving measurable marketing results, executive leadership, process design, and stakeholder alignment.
• Experience collaborating with and influencing executives including Board of Directors, steering committees, and leadership teams.
• Strong knowledge and experience designing and implementing comprehensive, strategic processes aligned with organizational priorities.

EDUCATION/TRAINING/CERTIFICATION

• Bachelor’s degree or equivalent experience required.

PHYSICAL REQUIREMENTS

• Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones.
• Ability to work for extended hours at a computer screen.
• Willingness and ability to travel, domestically and internationally, without restrictions, approximately 25% per year.

SALARY RANGE

The annual base salary range for this full-time position in Canada is $199,780-$259,714 and is a good faith estimate only. Our salary ranges are determined by role, level, and country. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by several factors, including job-related skills, experience, and relevant education or training. This position is eligible for an annual performance-based bonus, which is variable and discretionary.

In addition to compensation, YPO provides a competitive benefits package; including health insurance coverage (medical, dental, and vision), short-term and long-term disability insurance, life insurance, retirement benefits, company paid holidays and paid time off (PTO), phone/internet and wellness allowances, and tuition reimbursement.

Your Talent Acquisition Business Partner will discuss salary, bonus opportunity, and benefits in the interview process.

Candidates must be in either British Columbia, Ontario, Alberta or Nova Scotia as YPO is not an employer in other Canadian provinces.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations and Professional Services

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