Global eCommerce CMO

Lenovo; Morrisville; Remote; USD 220,000 - 240,000; Full time

Job summary

Lenovo is seeking a Chief Marketing Officer (CMO) to develop and execute global marketing strategies for its eCommerce organization. The ideal candidate has extensive experience in digital marketing, a strong leadership track record, and the ability to drive customer engagement and retention across all digital channels.

Qualifications

• 15+ years' marketing experience with 10+ in senior leadership.
• Proven success in digital marketing across various channels.

Responsibilities

• Develop and implement global marketing strategy for eCommerce.
• Lead a global team, driving customer acquisition and brand presence.

Skills

Leadership

Digital Marketing

Data Analysis

SEO

Content Marketing

Education

Bachelor’s degree in marketing

MBA preferred

Job description

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

The International Sales Organization (ISO) global eCommerce organization is hiring a Chief Marketing Officer (CMO) reporting directly to the VP & GM of Global eCommerce. The CMO will be responsible for developing and executing the global marketing strategy for our eCommerce organization. This executive will lead a high-performing global team, drive customer acquisition and retention, and enhance our brand presence across all digital channels. The ideal candidate is a dynamic individual with extensive experience in digital marketing, a proven track record of driving innovation and achieving results in a fast-paced environment, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities

• Create and implement a comprehensive global marketing strategy to drive growth, engagement, and revenue for the eCommerce organization.
• Lead and mentor a diverse, global team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Develop and execute strategies to reach, engage, and retain customers through various digital channels, including paid media, SEO, CRM, and social media.
• Enhance and maintain the company’s brand identity and presence across all digital platforms, ensuring consistency and alignment with overall business objectives.
• Utilize industry and internal data and drive advanced measurement techniques to optimize marketing performance, drive insights, and inform strategic decisions.
• Collaborate with eCommerce sales, product, and technology teams to align marketing efforts with business goals and drive integrated campaigns.
• Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
• Stay abreast of and espouse industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
• Guide the direction of eCommerce events and communications to espouse our strategy and thought leadership
• Manage the global media agency relationship, ensuring optimal media effectiveness and efficiency
• Manage the relationship and priority-setting with strategic alliance partners

Basic Requirements:

• Bachelor’s degree in marketing, business administration, or a related field; MBA preferred.
• 15+ years' of experience in marketing with 10+ years' in a senior leadership role within a global eCommerce organization.

Preferred Requirements:

• Proven track record of success and driving innovation in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
• Strong leadership and team management skills, with the ability to inspire and motivate a high-performing team.
• Proficiency in data analysis and the ability to leverage insights to drive marketing strategy and performance.
• Previous media and creative agency management experience
• Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences.
• Strong strategic thinking and problem-solving skills, with the ability to develop and execute long-term marketing plans.
• Demonstrated ability to work collaboratively with cross-functional teams and stakeholders at all levels of the organization.

Candidates may be based anywhere but preference will be given to candidates based in Raleigh, NC or willing to relocate to the area.

The base salary range for this position is $220K -$240K. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobene fits.com.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United States of America - North Carolina - Morrisville

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