Head of Marketing

BNB Chain Innovation; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

Join a leading blockchain ecosystem as the Head of Marketing, driving the global marketing vision at BNB Chain. You'll lead initiatives that shape how the world engages with the ecosystem, from community building to setting the narrative in a fast-paced, evolving space.

Benefits

Vast career growth potential

Work with a diverse, global team

Participate in cutting-edge projects

Qualifications

• 5+ years of marketing leadership experience, ideally in DeFi or blockchain.
• Fluent in crypto culture and community dynamics.
• Strong background in shaping narratives and launching campaigns.

Responsibilities

• Own and execute global marketing strategy for BNB Chain.
• Lead high-impact initiatives: hackathons, partnerships, and community growth.
• Collaborate with various teams to optimize messaging across channels.

Skills

Community building

Brand storytelling

Growth marketing

Job description

BNB Chain is making mass blockchain adoption a reality as a community-first and open-source ecosystem built on the principles of permissionlessness and decentralization. By contributing to the development of the infrastructure and supporting the community, BNB Chain is on the mission to help onboard a billion new users to Web3.

If you want to contribute to building the Web3 ecosystem while working in a collaborative and dedicated team that is enabling some of the most exciting innovations of our era, join us as we pave the way for blockchain to change the world for the better.

We are looking for a Web3-native, globally minded Head of Marketing to lead BNB Chain’s marketing vision and strategy. You’ll be the driving force behind how the world sees, understands, and engages with the BNB Chain ecosystem — from builders and degens to institutions and partners.

This isn’t just about managing a team or running campaigns. It’s about setting the narrative in a rapidly evolving space, building community with purpose, and growing our ecosystem with a long-term vision in mind.

The Role:

• Own and execute the end-to-end global marketing strategy for BNB Chain — from brand narrative and storytelling to ecosystem amplification and community-led growth
• Lead high-impact marketing initiatives: hackathons, developer activations, industry events, AMAs, and partnerships that move the needle
• Collaborate across product, BD, community, content, PR, and regional leads to unify messaging and maximize impact across channels
• Build and nurture strong relationships with KOLs, developer communities, ecosystem projects, and Web3 media
• Managed and scale a high-performing global marketing team with a bias for experimentation and agility
• Use data and community feedback to optimize strategy, measure ROI, and ship campaigns that matter
• Stay plugged into the Web3 culture, trends, and meme cycles — and ensure BNB Chain is always part of the conversation
  
  
  

More About You:

• You live and breathe Web3 — fluent in crypto culture, community dynamics, and the pace of the space
• 5+ years of marketing leadership, ideally with hands-on experience in DeFi, blockchain infra or a Layer 1/2
• Strong background in community building, brand storytelling, or growth marketing
• Strong brand builder and communicator with a track record of shaping narratives, growing products, and launching memorable campaigns
• Comfortable navigating decentralized ecosystems, managing remote teams, and collaborating across time zones
• Strategic yet scrappy — you know when to zoom out and when to ship fast
  
  
  

The opportunity to be part of one of the world’s leading blockchain ecosystems with vast career growth potential.

Work alongside a diverse, global team of experts and innovators in a fast-paced, dynamic environment.

Participate in cutting-edge projects that drive industry change.