Head of Marketing

The Leadership Agency; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company is looking for a Head of Marketing to build and lead the marketing function at Digitail, a fast-paced B2B SaaS startup. In this role, you'll design and execute strategies to drive brand awareness and customer engagement while working cross-functionally with various teams.

Benefits

Mission-driven impact on the lives of real people and pets

Qualifications

• 8+ years of marketing experience in B2B SaaS startups.
• Proven track record in launching and scaling marketing functions.
• Strong command of marketing automation and CRM tools.

Responsibilities

• Build and execute an integrated marketing strategy.
• Lead multi-channel marketing campaigns.
• Manage external partners for brand reach.

Skills

Demand generation

Content strategy

SEO

Analytics

Project management

Communication

Tools

HubSpot

Salesforce

Job description

Job DescriptionJob Description

We are so excited to be partnered with Digitail to hire aHead of Marketing. Digitail is an all-in-one, cloud-based practice management software that allows you to run your entire veterinary practice with one single tool. They are replacing the need for multiple, disconnected tools. Digitail simplifies the entire patient journey, making it faster, easier, and more modern. By cutting down on time-consuming tasks like phone calls, paperwork, and follow-ups, they help you run a thriving practice with ease! Equipped with an AI-powered virtual assistant, Digitail automates routine administrative tasks, cuts down staff’s workload, and lets them focus on what they do best — providing exceptional care.

Their philosophy? A single source of truth, one seamless system.

Highlights:

• Founded in 2018 by Sebastian Gabor & Ruxandra Pui.
  
• Trusted by 1000+ practices, 4000+ veterinarians, 10+ universities & shelters in 40 countries.
  
• Their AI-powered veterinary assistant automates SOAP notes, patient summaries, treatment planning, patient intake, etc.
  
• They’ve raised over $15M by top VCs like Partech, Atomico, byFounders, Gradient, and The Nordic Web Ventures
  
• Featured In: TechCrunch, PR Newswire, TechRound & others.
  
• Core Values: Customer Super Passion, Caring About Each Other, Ownership, Higher Purpose, Growth Mindset
  

About the Role:

Digitail is looking for a Head of Marketing to build and lead the marketing function from the ground up. This is a high-impact leadership role suited for someone who thrives in fast-paced, startup environments and has deep experience in scaling B2B SaaS marketing engines. You’ll be responsible for designing and executing a marketing strategy that drives brand awareness, lead generation, and customer engagement. Your work will directly contribute to growth goals by increasing website traffic, attracting high-quality leads, and reinforcing Digitail’s position as an industry leader. You'll work cross-functionally with product, engineering, CX, and sales to create a unified go-to-market engine.

• Build and execute an integrated marketing strategy focused on both acquisition and expansion.
  
• Establish reporting frameworks to track performance across key metrics: SQLs, pipeline generation, conversion rates, ROI, and more.
  
• Lead multi-channel marketing campaigns (email, social, content, conferences, digital).
  
• Own SEO and website strategy to drive inbound traffic and improve search visibility.
  
• Strengthen brand positioning through storytelling, content, partnerships, and PR.
  
• Collaborate with sales to deliver materials that accelerate pipeline velocity and improve win rates.
  
• Launch and grow the Digitail community, including events, podcast, and academy initiatives.
  
• Work with product and engineering to refine tech stack (analytics, automation, CRM).
  
• Manage external partners (agencies, influencers, thought leaders) to increase brand reach.
  
• Hire, mentor, and grow a world-class marketing team.
  

Requirements

• 8+ years of marketing experience, in a fast-paced B2B SaaS start-up environment.
  
• Proven track record launching and scaling marketing functions from 0 to 1 (and beyond).
  
• Deep understanding of demand generation, content strategy, SEO, and analytics.
  
• Strong command of marketing automation and CRM tools (HubSpot, Salesforce, etc.).
  
• Highly data-driven: confident working in spreadsheets, analyzing funnels, and optimizing performance.
  
• Comfortable managing multiple projects and shifting priorities.
  
• A strategic thinker who can also roll up their sleeves and execute.
  
• Excellent written and verbal communication skills.
  
• Entrepreneurial spirit: You thrive in ambiguity and are comfortable building without a playbook.
  
• Owner mentality: You take full accountability and don’t wait for permission to act.
  
• Analytical mindset: You love data, hypotheses, and experimentation — and can derive insights fast.
  
• Fast execution: You turn strategy into action and ship quickly.
  
• Growth-oriented: You set ambitious goals for yourself and your team and work collaboratively to exceed them.
  

Benefits

• Mission-driven: What they’re building matters -it impacts the lives of real people and pets