Head of Marketing

HeliumDeploy; Montreal; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the DePIN space seeks a lead marketing executive to manage comprehensive marketing strategies across two high-traction platforms. The candidate will focus on partnership marketing, media outreach, and lead generation in a fast-paced remote environment.

Benefits

Competitive salary + performance bonuses

Fully remote work and flexible schedule

Ownership over work and real career growth

Access to in-house resources

Qualifications

• 4+ years in content marketing, influencer management, or community building.
• Experience in a fast-paced startup environment and comfortable with async work.
• Bonus if familiar with crypto, DePIN, or Web3 communities.

Responsibilities

• Manage all marketing efforts including planning, research, advertising.
• Coordinate partnership marketing and media outreach.
• Lead generation and email marketing ownership.

Skills

Strong writing skills

Brand voice sensibility

Community building

Tools

Notion

Webflow

Figma

Klaviyo

ConvertKit

Job description

About the Company

The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.

We operate two high-traction platforms:

• www.moken.io – our community management tool where users track, optimize, and share performance insights across DePIN projects. Moken is home to over 100,000 active users per year, making it one of the most used tools in the DePIN ecosystem.
• www.heliumdeploy.io – our e-commerce store offering curated mining hardware bundles, onboarding support, and exclusive perks. Helium Deploy is the preferred e-commerce provider in the DePIN space, serving over 15,000 clients to date.

We’re a lean team and move fast. This role is for someone who thrives with autonomy and wearing multiple hats. You’ll have support from design, product, and leadership, but you’ll also be expected to run projects end-to-end, especially in the early days. In a few areas, we expect the candidate to be hands-on — writing, planning, and executing — while also managing deliverables with team resources like our graphic designer and video producer to bring creative assets to life.

Responsibilities

• Partnership marketing
• Working with partner networks to plan joint campaigns, negotiating deals and incentivizing push/cooperation
• Media outreach (PR)
• Craft narratives, pitches, and gain media attention from DePIN and crypto space
• Social strategy & Content
• Lead video & design creators in creating assets for website, social, & email promotions
• Affiliate management
• Coordinate with top affiliates, negotiate deals, ensure timely promotion with drops
• Lead Martin in ensuring influencer participation and timing
• Promotion & budget management
• Responsible for CAC, budget distribution, ad spend budgeting
• Lead the ad specialist in promoting the right content at the right time
• Lead generation
• Funnel design/management/Conversion optimisation/Copy Writing
• Email marketing
• Campaign thinking & ownership

Requirements

• 4+ years in content marketing, influencer management, or community building
• Strong writing skills and brand voice sensibility
• Experience using tools like Notion, Webflow, Figma, or email platforms like Klaviyo or ConvertKit
• Comfortable with fast-paced, async startup environments
• Bonus: Familiar with crypto, DePIN, or Web3 communities

What We Offer

• Competitive salary + performance bonuses
• Fully remote work and flexible schedule
• Ownership over your work and real career growth
• A chance to shape the voice of a fast-growing category leader in DePIN
• The opportunity to work on two live platforms: a top-tier e-commerce store and the most widely used DePIN community tool
• Access to in-house resources including a graphic designer and a video producer

Our Culture

We work hard and move quickly, but we also care deeply about having fun along the way. We celebrate wins together, learn from losses without blame, and always push to get better as a team. If you’re passionate about storytelling, community, and technology — and you’re energized by startup pace — you’ll feel right at home.