Head Of Marketing

TalentAlly; Laval; Remote; CAD 120,000 - 180,000; Full time

Benefits offered by this job

On-demand training programs

Certification discounts

Comprehensive benefits package

Job summary

Apex Systems is seeking a Head of Marketing to lead marketing strategy and execution for a growing healthcare technology organization. This remote role serves Montreal/Toronto regions and focuses on demand generation, brand positioning, and GTM initiatives.

You will mentor the marketing team, drive product launches, and optimize the marketing stack across CRM, automation, analytics, and AI tools, while collaborating closely with Sales to strengthen pipeline and ROI.

Qualifications

• Experience leading B2B SaaS marketing in growth-stage environments.
• Proven ability to drive demand generation and pipeline growth.
• Excellent writing and storytelling translating tech to customer value.

Responsibilities

• Develop and execute marketing strategies that generate enterprise and mid-market pipeline.
• Own brand messaging, positioning, and go-to-market strategy.
• Lead product launches for technology, AI features, and platform releases.
• Collaborate with Sales to improve pipeline quality and enablement.
• Create customer-facing content: website copy, case studies, webinars, emails, video.
• Manage marketing tech stack, including CRM, automation, analytics, and AI tools.
• Build digital programs across paid, organic, email, social, events, and partners.
• Develop customer programs for adoption, advocacy, referrals, and retention.
• Mentor marketing team and identify new capabilities as organization grows.
• Set up reporting dashboards to measure campaign performance and ROI.
• Represent Apex at conferences, events, webinars and industry engagements.

Skills

Demand generation

Go-to-market strategy

Brand messaging

Content marketing

Leadership

B2B SaaS marketing

Tools

CRM

Marketing automation

Analytics tools

AI-enabled marketing tools

Job description

Job#: 3057077

Head of MarketingApex Systems is a global IT services provider, and our staffing practice has an opening for a Head of Marketing who will lead marketing strategy and execution, drive demand generation and pipeline growth, strengthen brand positioning, and support go-to-market initiatives for a growing healthcare technology organization.

Client: Healthcare Technology

Terms: Permanent

Location: Remote, Montreal/ Toronto

Key Responsibilities

• Develop and execute marketing strategies and campaigns that generate qualified enterprise and mid-market pipeline.
• Own brand messaging, positioning, and overall go-to-market strategy.
• Lead product launches for new technology, AI capabilities, and major platform releases.
• Partner closely with Sales to improve pipeline quality, win rates, sales enablement, and account-based marketing initiatives.
• Develop and oversee customer-facing content, including website copy, case studies, presentations, webinars, email campaigns, video, and thought leadership.
• Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and AI tools.
• Build digital marketing programs across paid, organic, email, social media, events, webinars, and partner channels.
• Develop customer marketing programs focused on adoption, advocacy, referrals, retention, and expansion.
• Lead, mentor, and develop the existing marketing team while identifying additional capabilities needed as the organization grows.
• Establish reporting and dashboards to measure campaign performance, conversion, pipeline contribution, and marketing ROI.
• Represent the organization at conferences, customer events, webinars, and other industry engagements.

Qualifications

• Experience leading B2B SaaS marketing within a growth-stage organization.
• Strong experience across demand generation, product marketing, digital marketing, content strategy, and go-to-market execution.
• Excellent writing and storytelling skills, with the ability to translate complex technology into clear customer value.
• Experience supporting enterprise sales through product marketing, sales enablement, and account-based marketing.
• Hands-on experience with CRM platforms, marketing automation, analytics, and modern AI-enabled marketing tools.
• Strong understanding of marketing metrics, including pipeline generation, conversion, attribution, campaign performance, and ROI.
• Healthcare technology, digital health, healthcare SaaS, or healthcare services experience is strongly preferred.
• Experience building or scaling a marketing function is preferred.
• Collaborative leadership style with experience working across Sales, Product, Customer Success, and executive teams.

Everforth Apex Benefits Overview

• In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
• VEVRAA Federal Contractor.
• We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.
• PDN-a313eda1-ca29-40d3-9e73-f3b659d829b0

Apex is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [emailprotected] or 844-463-6178.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.