Head Of Marketing

PR Girl Manifesto; Laval; Remote; CAD 150,000 - 220,000; Full time

Job summary

Apex Systems is seeking a Head of Marketing for a remote role serving Canada and the United States. The leader will drive strategy, demand generation, brand positioning, content, and go-to-market programs for a healthcare technology SaaS organization.

Collaboration across Sales, Product, and Customer Success will be essential to grow pipeline and accelerate growth in North America. The role requires hands-on marketing leadership, product marketing, and data-driven decision making, with exposure

Qualifications

• Experience leading B2B SaaS marketing within a growth-stage organization.
• Strong experience across demand generation, product marketing, digital marketing, content strategy, and go-to-market execution.
• Excellent writing and storytelling skills with the ability to translate complex technology into customer value.
• Experience supporting enterprise sales through product marketing, sales enablement, and ABM.
• Hands-on experience with CRM platforms, marketing automation, analytics, and AI-enabled marketing tools.
• Healthcare technology or healthcare SaaS experience is preferred.

Responsibilities

• Develop and execute marketing strategies and campaigns to generate enterprise and mid-market pipeline.
• Own brand messaging, positioning, and overall go-to-market strategy.
• Lead product launches for new technology and AI capabilities.
• Collaborate with Sales to improve pipeline quality and enablement across accounts.
• Create content across website, case studies, webinars, emails, video, and thought leadership.
• Manage marketing tech stack, analytics, and AI tools; optimize channels.

Skills

Marketing Leadership

Demand Generation

Go-to-Market

Product Marketing

Brand Strategy

Team Leadership

CRM/Automation

Tools

CRM

Marketing Automation

Analytics

AI-enabled tools

Job description

# Head Of MarketingApex Systems, Inc.Laval, QCFull-TimeOct 27, 2026Marketing## Job Description**Job#: 3057077****Job Description:****Head of Marketing**Apex Systems is a global IT services provider, and our staffing practice has an opening for a Head of Marketing who will lead marketing strategy and execution, drive demand generation and pipeline growth, strengthen brand positioning, and support go-to-market initiatives for a growing healthcare technology organization.**Client:** Healthcare Technology**Terms:** Permanent**Location:** Remote, Montreal/ Toronto**Position Overview**We are looking for an experienced, hands-on marketing leader to build and scale the marketing function for a growing healthcare technology SaaS organization.This individual will own marketing strategy while remaining actively involved in execution. The role will be responsible for demand generation, product marketing, brand positioning, content, digital marketing, customer marketing, and go-to-market strategy.The successful candidate will work closely with Sales, Customer Success, Product, and executive leadership to generate pipeline, strengthen market positioning, and support continued growth across Canada and the United States.**Key Responsibilities*** Develop and execute marketing strategies and campaigns that generate qualified enterprise and mid-market pipeline.* Own brand messaging, positioning, and overall go-to-market strategy.* Lead product launches for new technology, AI capabilities, and major platform releases.* Partner closely with Sales to improve pipeline quality, win rates, sales enablement, and account-based marketing initiatives.* Develop and oversee customer-facing content, including website copy, case studies, presentations, webinars, email campaigns, video, and thought leadership.* Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and AI tools.* Build digital marketing programs across paid, organic, email, social media, events, webinars, and partner channels.* Develop customer marketing programs focused on adoption, advocacy, referrals, retention, and expansion.* Lead, mentor, and develop the existing marketing team while identifying additional capabilities needed as the organization grows.* Establish reporting and dashboards to measure campaign performance, conversion, pipeline contribution, and marketing ROI.* Represent the organization at conferences, customer events, webinars, and other industry engagements.**Qualifications*** Experience leading B2B SaaS marketing within a growth-stage organization.* Strong experience across demand generation, product marketing, digital marketing, content strategy, and go-to-market execution.* Excellent writing and storytelling skills, with the ability to translate complex technology into clear customer value.* Experience supporting enterprise sales through product marketing, sales enablement, and account-based marketing.* Hands-on experience with CRM platforms, marketing automation, analytics, and modern AI-enabled marketing tools.* Strong understanding of marketing metrics, including pipeline generation, conversion, attribution, campaign performance, and ROI.* Healthcare technology, digital health, healthcare SaaS, or healthcare services experience is strongly preferred.* Experience building or scaling a marketing function is preferred.* Collaborative leadership style with experience working across Sales, Product, Customer Success, and executive teams.Click here to Register for our Talent NetworkEEO EmployerApex is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at **[email protected]** or 844-463-6178. *Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.****Everforth Apex Benefits Overview:** In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.*VEVRAA Federal Contractor. We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.### About Apex Systems, Inc.Apex Systems is a world class technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of service from workforce mobilization and modern enterprise solutions to digital innovation to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across the US, Canada, and Mexico.Apex is a segment of ASGN Inc. (NYSE: ASGN). To learn more, visit www.apexsystems.com.