Marketing Manager

SPE - Serruya Private Equity; Markham; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Professional development

Growth opportunities

Job summary

Serruya Private Equity seeks a Marketing Manager to lead marketing for one brand within the portfolio, delivering strategic campaigns across digital, retail, social media, and in-store channels.

You will develop seasonal campaigns, ensure consistent brand identity, and drive customer growth through analytics, CRM, and partnership initiatives. This role offers creative ownership and impact in a fast-paced, entrepreneurial environment.

Qualifications

• 3–5+ years of experience in marketing, brand management, or growth marketing.
• Experience within food & beverage, hospitality, retail, consumer packaged goods, or lifestyle brands is preferred.
• Strong understanding of brand strategy, digital marketing, and customer experience.
• Experience managing integrated marketing campaigns from concept through execution.
• Strategic thinker who enjoys planning and hands-on execution.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across digital, retail, social media, PR, and in-store channels.
• Develop seasonal campaigns, holiday promotions, product launches, and limited-time offerings.
• Maintain a consistent premium brand identity, voice, and visual standards across customer touchpoints.
• Identify opportunities to increase brand awareness and customer loyalty.
• Own annual marketing calendars, campaign timelines, and budgets.
• Monitor campaign performance across channels and optimize using customer insights and data.
• Present marketing results, recommendations, and growth opportunities to leadership.
• Collaborate with the broader Serruya Private Equity team and key stakeholders to align marketing with business objectives.

Skills

Brand management

Growth marketing

Digital marketing

Campaign planning

Marketing analytics

Tools

CRM

Job description

Serruya Private Equity (SPE) is a privately held investment firm with a diverse portfolio of consumer-focused businesses and brands across the food, beverage, retail, and hospitality sectors.

As our portfolio continues to grow, we are looking for a Marketing Manager to join our team and provide dedicated marketing leadership and support for one of the brands within our portfolio.

The Opportunity

We’re looking for a strategic, creative, and data-driven marketer who understands that great brands are built through memorable experiences—not just advertisements.

What You’ll Be Responsible For

Brand & Campaign Strategy

• Lead the development and execution of integrated marketing campaigns across digital, retail, social media, PR, and in-store channels.
• Develop seasonal campaigns, holiday promotions, product launches, and limited-time offerings.
• Maintain a consistent premium brand identity, voice, and visual standards across customer touchpoints.
• Identify opportunities to increase brand awareness and customer loyalty.

Digital Marketing & Customer Growth

• Work closely with social media and creative teams to execute engaging digital campaigns.
• Support email marketing, loyalty initiatives, paid media, and website promotions.
• Develop strategies to increase customer acquisition, retention, and lifetime value.
• Analyze customer insights to improve campaign effectiveness and overall marketing performance.
• Partner with operations and franchise teams to support new location openings, grand openings, and local store marketing initiatives.
• Create marketing toolkits and promotional assets for franchisees and locations.
• Develop campaigns that drive both in-store traffic and online ordering.
• Help ensure a consistent customer experience across locations.

Partnerships & Brand Collaborations

• Identify and manage partnerships with complementary brands, influencers, creators, and local communities.
• Support experiential marketing initiatives, sampling events, and strategic collaborations.
• Develop campaigns that create excitement and strengthen the brand’s position in the market.

Planning, Analytics & Performance

• Own annual marketing calendars, campaign timelines, and budgets.
• Monitor campaign performance across channels and optimize using customer insights and data.
• Present marketing results, recommendations, and growth opportunities to leadership.
• Collaborate with the broader Serruya Private Equity team and key stakeholders to ensure marketing initiatives align with overall business objectives.

Who You Are

• 3–5+ years of experience in marketing, brand management, or growth marketing.
• Experience within food & beverage, hospitality, retail, consumer packaged goods, or lifestyle brands is preferred.
• Strong understanding of brand strategy, digital marketing, and customer experience.
• Experience managing integrated marketing campaigns from concept through execution.
• Strategic thinker who enjoys both planning and hands-on execution.
• Excellent communication, organization, and project management skills.
• Comfortable collaborating with senior leadership and cross-functional teams.
• Passionate about consumer brands, food, hospitality, and creating memorable customer experiences

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Bonus Points If You Have

• Experience working with franchise or multi-location retail brands.
• Experience with loyalty programs, CRM, or customer lifecycle marketing.
• Background managing influencer campaigns and brand partnerships.
• Experience launching new products or seasonal campaigns.
• Knowledge of retail marketing analytics and customer insights.

Why You’ll Love Working at Serruya Private Equity

• Join a growing organization with a diverse portfolio of consumer-facing brands.
• Play a key role in shaping and growing one of the brands within our portfolio.
• Lead marketing initiatives across digital, retail, product launches, partnerships, and customer experiences.
• Have significant creative ownership and the opportunity to make a measurable impact.
• Work in a collaborative and entrepreneurial environment that values creativity, innovation, and execution.
• Gain exposure to a diverse portfolio of businesses and brands.
• Competitive compensation, professional development, and opportunities for continued growth.