Head of Communications & Digital Strategy

407 Etr; Canada; Remote; CAD 100,000 - 115,000; Full time

Job summary

407 ETR is seeking a Team Leader in Communications to guide a professional team handling digital communications, media relations, sponsorships, advertising and content across channels. The role ensures alignment with business objectives and 407 ETR’s standards, delivering timely, audience-focused communications from Woodbridge.

The ideal candidate has 8+ years in communications and a strong background in writing, media relations and multi-channel campaigns, with proficiency in Adobe Creative

Qualifications

• Eight (8) or more years of progressive experience in communications, digital marketing, public affairs, media relations, advertising, sponsorships or corporate communications.
• University degree in communications, journalism, marketing, public relations, business or a related field; a post-graduate certificate in public relations, communications, sponsorships or events is considered an asset.
• Demonstrated experience leading, coaching and coordinating communications professionals in a fast-paced, deadline-driven environment.
• Proven ability to set clear direction, support accountability, exercise sound judgement and create an inclusive, collaborative team environment.
• Strong knowledge of digital communications, including website management, social media, mobile applications, content management systems, analytics and emerging digital trends.

Responsibilities

• Lead, coach and support communications professionals responsible for digital communications, media relations, sponsorships, advertising and content delivery.
• Set clear priorities, coordinate workload planning and ensure deliverables are completed on time, aligned to business needs and consistent with 407 ETR’s standards.
• Support team effectiveness by providing guidance, feedback, knowledge sharing and input into development and performance discussions.
• Act as an escalation point for operational issues, competing priorities and resource challenges, using sound judgement to recommend practical solutions.
• Lead integrated content planning and editorial calendar development across paid, earned, shared and owned channels.
• Develop, review and support communications materials, including digital content, media materials, advertising copy, executive messages, employee communications and customer-facing updates.
• Lead proactive media relations activities and support reactive media, issues and reputational matters in partnership with Government Relations, as required.
• Review digital, media, sponsorship and advertising reporting, using insights to improve communications effectiveness, audience engagement and service delivery.
• Partner with leaders, business units and cross-functional teams to deliver communications approaches that support organizational priorities, customer experience and stakeholder trust.

Skills

Leadership

Writing & Editing

Storytelling

Project Management

Digital Communications

Media Relations

Analytics

Education

University degree in communications or related field

Post-graduate certificate in PR/communications (asset)

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Canva

Job description

407 ETR is seeking a Team Leader in Communications to guide a professional team handling digital communications, media relations, sponsorships, advertising and content across channels. The role ensures alignment with business objectives and 407 ETR’s standards, delivering timely, audience-focused communications from Woodbridge.

The ideal candidate has 8+ years in communications and a strong background in writing, media relations and multi-channel campaigns, with proficiency in Adobe Creative