Communications Team Lead: Digital & Media Strategy

407 ETR; Vaughan; On-site; CAD 100,000 - 115,000; Full time

Job summary

407 ETR in Woodbridge is seeking a Team Leader, Communications to guide the digital communications, media relations, sponsorships, advertising and content activities. You will lead a team of professionals, align priorities to business objectives and ensure timely, audience-focused communications consistent with the brand.

You will set priorities, manage workloads, provide guidance, and act as escalation point for issues.

Qualifications

• Eight (8) or more years of progressive experience in communications, digital marketing, public affairs, media relations, advertising, sponsorships or corporate communications.
• University degree in communications, journalism, marketing, public relations, business or a related field; a post-graduate certificate in public relations, communications, sponsorships or events is considered an asset.
• Demonstrated experience leading, coaching and coordinating communications professionals in a fast-paced, deadline-driven environment.
• Strong knowledge of digital communications, including website management, social media, mobile applications, content management systems, analytics and emerging digital trends.
• Strong writing, editing and storytelling skills, with the ability to tailor content for digital, executive, employee, customer, public and media audiences.
• Strong understanding of media relations, including media monitoring, story development, pitch coordination, issues management and reputational considerations.
• Proven ability to build trusted relationships with leaders, business partners, community organizations, agencies, vendors and media contacts.
• Strong copywriting, editing and proofreading skills; knowledge of CP Style is required.
• Proficiency with Adobe Creative Cloud, including Photoshop, Illustrator and InDesign; proficiency in Canva is also required.
• Demonstrated professionalism, discretion, adaptability and ability to work both independently and collaboratively.
• Ability to work flexible hours, including evenings and weekends, as business needs require.

Responsibilities

• Lead, coach and support communications professionals responsible for digital communications, media relations, sponsorships, advertising and content delivery.
• Set clear priorities, coordinate workload planning and ensure deliverables are completed on time, aligned to business needs and consistent with 407 ETR’s standards.
• Support team effectiveness by providing guidance, feedback, knowledge sharing and input into development and performance discussions.
• Act as an escalation point for operational issues, competing priorities and resource challenges, using sound judgement to recommend practical solutions.
• Lead integrated content planning and editorial calendar development across paid, earned, shared and owned channels.
• Develop, review and support communications materials, including digital content, media materials, advertising copy, executive messages, employee communications and customer-facing updates.
• Lead proactive media relations activities and support reactive media, issues and reputational matters in partnership with Government Relations, as required.
• Review digital, media, sponsorship and advertising reporting, using insights to improve communications effectiveness, audience engagement and service delivery.
• Partner with leaders, business units and cross-functional teams to deliver communications approaches that support organizational priorities, customer experience and stakeholder trust.
• Coordinate with external agencies, creative partners, vendors and community partners to support campaign delivery, sponsorship activations and communications initiatives.
• Maintain awareness of communications trends, digital tools, media landscape changes and audience insights to strengthen recommendations and channel effectiveness.
• Identify process improvements that enhance efficiency, collaboration and service delivery.
• Perform other related duties as assigned.

Skills

Leadership

Digital communications

Media relations

Project management

Copywriting

Stakeholder management

Analytics

Education

University degree in communications, journalism, marketing, public relations, business or related field

Post-graduate certificate in public relations, communications, sponsorships or events

Tools

Adobe Creative Cloud

Canva

Job description

407 ETR in Woodbridge is seeking a Team Leader, Communications to guide the digital communications, media relations, sponsorships, advertising and content activities. You will lead a team of professionals, align priorities to business objectives and ensure timely, audience-focused communications consistent with the brand.

You will set priorities, manage workloads, provide guidance, and act as escalation point for issues.