Growth-Oriented Market Insights Lead

Axis Communications; Oakville; Ibrido; CAD 93.000 - 116.000; Tempo pieno

Descrizione del lavoro

IPEX in Oakville, Ontario, is seeking a Market Strategy Insights Manager to drive market intelligence, identify growth opportunities, and guide portfolio strategies. You will collaborate with Product Management, Marketing, and Sales to ground decisions in data-driven insights and align with long-term objectives.

The role is hybrid based in Oakville with a focus on strategic marketing, competitive intelligence, and go-to-market planning across multiple product categories.

Competenze

• Ideal candidate holds a Bachelor’s degree in Marketing/Business and has 8+ years in strategic marketing, market intelligence, or strategy.
• Experience with CRM platforms and market intelligence tools supports strategic decisions.
• Strong analytical, communication, and presentation skills are essential.

Mansioni

• Market Analysis & Modeling: Develop market size estimates (TAM/SAM/SOM) and trend analyses.
• Opportunity Assessment: Identify growth opportunities and entry pathways.
• Strategic Insight Generation: Synthesize customer and competitive signals into actionable guidance.
• Innovation Process: Provide market data for business cases and risk assessments.
• Go-to-Market Enablement: Translate insights into marketing and sales guidance.
• Market Monitoring & Reporting: Track indicators and deliver progress updates.

Conoscenze

Analytical thinking

Presentation skills

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing/Business

Strumenti

Power BI

Tableau

Excel

CRM platforms

Market intelligence tools

Descrizione del lavoro

IPEX in Oakville, Ontario, is seeking a Market Strategy Insights Manager to drive market intelligence, identify growth opportunities, and guide portfolio strategies. You will collaborate with Product Management, Marketing, and Sales to ground decisions in data-driven insights and align with long-term objectives.

The role is hybrid based in Oakville with a focus on strategic marketing, competitive intelligence, and go-to-market planning across multiple product categories.