Growth Marketing Manager, Developer Acquisition

Dynatrace LLC; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Dental

Life insurance

STD/LTD

401K

Paid time off

Hybrid work model

Job summary

Dynatrace LLC's Bluebox AI team is hiring a Growth Marketing Manager, Developer Acquisition, to define and execute experiments across developer channels. You will own paid media campaigns, influencer videos, landing pages, and attribution models, with a strong focus on cost per sign-up and meaningful usage.

This role demands hands-on iteration in a startup-like environment, building dashboards, testing hypotheses, and scaling what works.

Qualifications

• Experience owning growth, performance, or demand generation for a developer-focused product.
• Hands-on paid media execution across dev-native surfaces (newsletters, Reddit, YouTube, ads, sponsorships).
• Fluency with funnel analytics and attribution; build dashboards and tests to answer questions.

Responsibilities

• Run acquisition experiments across developer channels (newsletters, Reddit, YouTube, influencers).
• Own paid media campaigns from awareness to sign-ups with measurable ROI.
• Define attribution and report against sign-ups, first meaningful usage, and activation.

Skills

Growth marketing

Developer acquisition

Paid media management

Analytics & attribution

Job description

Your role at DynatraceIn a world where coding agents write the code that ships to production, the developers steering those agents are the ones who decide what gets merged. But how can they genuinely trust the code their agents are producing? Enter Bluebox.ai , a new product from Dynatrace and a deliberately separate brand.Bluebox is a brand-new product designed to give AI coding agents runtime debugging superpowers, helping developers safely run, track, and ship AI-generated code.As our Growth Marketing Manager, Developer Acquisition , your focus is to find, prove, and scale the channels that put Bluebox in front of developers. You won't be inheriting a playbook or executing a campaign calendar handed to you. Instead, you will treat acquisition as an experimental system: form a hypothesis about a channel, ship the smallest version of it that can prove or kill the idea, read the data honestly, and move budget into the few things that work. We are a new brand in a new category, and the Dynatrace name will not carry this audience. Building that awareness from close to zero is the job. If building things from scratch, learning quickly, and helping define a new market is the kind of work you find meaningful, this may be the role for you.In This Role, You WillRun acquisition experiments across dev-centric channels: including developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, and community sponsorships. Launch campaigns with intention and scale the ones that earn it.Own paid media targeted to developers, from awareness placements through paid influencer videos, livestreams, and articles, with real budget discipline and a clear read on cost per sign-up. You own paid and measured channels (paid media, attribution, paid experiments). A Developer Advocate owns organic and earned channels (community, content, talks, authentic presence).Own channel and campaign attribution, building an honest measurement picture in a market where developer attribution is genuinely complex, and reporting against sign-ups, first meaningful usage, and activation rather than impressions.Execute the Bluebox content pipeline across blog, social, and paid placements, turning editorial direction into shipped content on a cadence the team can rely on.Experiment with search, AI-SEO, and LLM Optimization as acquisition channels, learn how developers and their coding agents actually discover tools, and feed what works back to the team.When ApplyingPlease include a short write-up of 2 or 3 acquisition experiments or campaigns you ran end to end. Max 3 bullet points for each. For each one, tell us the hypothesis, the channel, approximate spend, what you measured, and what the outcome was, including the ones that didn't work. We're far more interested in how you reasoned and what you did next than in the size of the headline result. A failed experiment that gave you real insight is more valuable than a successful one you can't explain.Please avoid generic campaign decks and brand-awareness case studies without numbers.Kindly apply with both your resume and experiment write-up in English.What will help you succeed2–3 years of hands-on experience owning growth, performance, or demand generation marketing for a developer-focused or deeply technical product.Time at a startup or growth-stage team , where iterative, non-deterministic work is familiar territory. Most things won't work on the first attempt, priorities shift as the business evolves, and the answer to "what's next" comes from data you've captured and analyzed yourself.A track record of owning at least two acquisition channels end to end , taking at least one from a scrappy experiment to something repeatable you can point to.Fluency with funnel analytics and attribution. You build your own dashboards, you challenge what a number actually means, and you design tests that answer the question rather than decorate a decision that's already been made.Hands-on paid media execution across dev-native surfaces such as paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, and developer ad networks.The ability to market to developers without sounding like marketing. You read the newsletters they read, you understand why most B2B campaigns fall flat with this audience, and you'd rather ship something genuinely useful than something polished.AI-native ways of working. Show us the agents, automations, and tooling you actually use day to day.Comfort with ambiguity and with being wrong. Most experiments will not work. The job is to identify that quickly, document what you learned, and redirect the budget to what does.Independent by default. You'll be the sole person focused on developer acquisition for the foreseeable future, owning both the strategy and the execution as an individual contributor. That said, you won't be working in isolation, the broader Bluebox GTM team is experienced, hands-on, and genuinely invested in getting into the detail alongside you.Strong written, verbal, and presentation skills , with confidence engaging stakeholders and senior leadership.Nice to HaveA developer background, or enough coding and coding-agent experience to ship landing pages and instrument experiments yourself.Experience with SEO and answer-engine optimization for technical audiences.Why you will love being a DynatracerDynatrace is a leader in unified observability and security.We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.You'll get to work at the forefront of innovation with Dynatrace Intelligence—the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next— automatically.Over 50% of the Fortune 100 companies are current customers of Dynatrace.Compensation and RewardsDOE, salary $100K CAD - $130K CAD, plus Health, Dental, Life, STD, LTD, 401K, PTO. Total compensation may vary depending on candidate experience/education and location.Note to Recruiters and Agencies : Thank you for your interest in Dynatrace. Please note that we do not accept unsolicited agency resumes —do not forward them via our website or directly to Dynatrace employees. Dynatrace will not pay fees for unsolicited resumes, and any resumes received this way will be considered the property of Dynatrace.Benefits and work-life perksWe offer best-in-class core rewards, including paid time off, financial security benefits, retirement savings plans, and health insurance. Beyond that, you’ll get other benefits and work-life perks designed to make your ride with us even more rewarding.Mental health supportOur Employee Assistance Program, powered by Telus Health, offers support for you and your family members.Wellness DaysFour company-designated extra paid days off for you to recharge batteries.FlexibilityOur hybrid working model and flexible working hours offer you the flexibility you need.AI-driven workflowsUse AI as your daily teammate to automate tasks and focus on what matters.Learn & developCompany-wide learning perks, designated team's learning days, and more.Volunteering dayA day of paid volunteer time to support a community or cause you care about.Regular team eventsWe host Global Culture Parties, Family & Friends at Work Day, Global Breakfasts, Green Weeks, Pride Month, and beyond!International vibeMost of our offices and teams are proudly multicultural. English is our shared language, but we embrace and learn from each other's cultures.Rewards vary depending on your employment type. Some benefits and perks also differ by location — explore your city to see what’s available there.About DynatraceDynatrace (NYSE: DT) is the leading AI-powered observability and security platform. We're advancing observability for today's digital businesses, helping transform modern digital ecosystems' complexity into powerful business assets.Our AI-driven insights cut through the noise, allowing customers to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Dynatrace offers simplicity, clarity, and reliability at scale to ensure teams can make informed decisions, minimize downtime, and drive their business forward with confidence.