Developer Advocate

Dynatrace LLC; Toronto; On-site; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Dental coverage

Life insurance

STD

PTO

401K

Job summary

Dynatrace seeks a Developer Advocate for its Bluebox brand to become the public face of the product, build credibility in the developer community, and deliver real demos and content that show what Bluebox can do today.

You will engage developers across platforms, run live sessions, and represent the product at conferences while collaborating closely with marketing and engineering to improve onboarding and documentation.

Qualifications

• A public body of work in developer-facing roles (talks, posts, repos, videos, streams).
• At least 3 years in developer-facing work with hands-on coding experience.
• Hands-on coding with demos and sample projects.
• Daily use of AI coding agents as core tooling.
• Production experience and on-call/debugging in live environments.
• Startup or growth-stage experience and fast pace adaptability.
• Willingness to speak publicly about a product still in market
• Willingness to travel up to 25% for events/conferences
• Independent by default; able to own strategy and delivery as an individual contributor

Responsibilities

• Be the public face of Bluebox under your own name and voice.
• Build community presence on Discord, Hacker News, Reddit, Bluesky, and X.
• Write original technical content: deep dives, use-case walkthroughs, and posts to colleagues.
• Run livestreams, videos, and workshops to empower hands-on adoption.
• Speak at conferences and meetups to drive product awareness.
• Help users tell their stories through blogs, videos, and talks.
• Identify friction in quickstart, docs, and onboarding; suggest patterns with evidence.
• Co-create with influencers and partners; contracting sits with Marketing.
• Be measured on sign-ups and real Bluebox usage, not impressions.

Skills

Public speaking

Community building

Hands-on coding

Developer relations

Content creation

Demo/prototyping

Startup mindset

Travel readiness

Independent contributor

Tools

Discord

Hacker News

Reddit

Bluesky

X / Twitter

Job description

Your role at Dynatrace

In a world where coding agents write the code that ships to production, the developers steering those agents are the ones who decide what gets merged. But how can they genuinely trust the code their agents are producing? Enter Bluebox.ai, a new product from Dynatrace and a deliberately separate brand.

Bluebox is a brand-new product designed to give AI coding agents runtime debugging superpowers, helping developers safely run, track, and ship AI-generated code.

As our Developer Advocate, you are the face and voice of Bluebox in the developer community. You will earn credibility the only way it gets earned with developers: by building real things, publishing what you learn, showing up where they already are, and being straight with them about what the product does and does not do yet. You are also the community's voice coming back the other way, carrying real developer friction into the roadmap.

We are a new brand in a new category, and the Dynatrace name will not carry this audience. Building brand affinity and developer trust from close to zero is the job. If building things from scratch, learning quickly, and helping define a new market is the kind of work you find meaningful, this may be the role for you.

In This Role, You Will

• Be the public face of Bluebox, under your own name and voice. Developers trust people, not logos.
• Build community presence on Discord, Hacker News, Reddit, Bluesky, and X. Helpful first, always.
• Write original technical content: deep dives, use-case walkthroughs, and the kind of post a developer sends to a colleague.
• Run livestreams, videos, and workshops where you build something real and people leave able to do it themselves.
• Speak at conferences and meetups, and be the reason developers go try the product.
• Help users tell their own stories through blogs, videos, and talks. Their version travels further than ours.
• Find friction in the quickstart, docs, and onboarding, and bring Product and Engineering a clear pattern with evidence.
• Co-create with influencers and community partners. Contracting and paid placement sit with Marketing.
• Be measured on sign-ups and real Bluebox usage, not impressions or follower counts.

What will help you succeed

• A public body of work. Talks, posts, repos, videos, or streams under your own name that we can go and read, watch, or run.
• At least 3 years in developer-facing work, including real time as a working developer. You have shipped software, not just talked about it.
• Hands-on coding. You build your own demos and sample projects and don't need someone else to make them work.
• Daily use of AI coding agents such as Claude Code, Cursor, GitHub Copilot, or Kiro - as core infrastructure in how you build, not as a novelty you tried once.
• Production instincts. You've been on call for overnight incidents or debugged something in production, and you know what that feels like. This grounds your authenticity and empathy for the day-to-day reality of our users.
• Startup or growth-stage experience. You understand the pace, and that a new product's growth story is non-deterministic. What worked last quarter isn't guaranteed to work this one.
• The willingness to say what isn't working - in public and internally - and the judgment to know how to say it.
• Comfort being publicly identified with a product nobody has heard of yet, and a genuine interest in changing that.
• Willingness to travel up to roughly 25% for events and conferences.
• Independent by default. You'll be the primary person focused on developer advocacy for the foreseeable future, owning both strategy and delivery as an individual contributor. That said, you won't be working in isolation - the broader Bluebox GTM team is experienced, hands-on, and genuinely invested in getting into the detail with you.

Nice to Have

• Experience with observability, SRE, incident response, or developer tooling
• Open-source contributions
• Experience building a brand voice from scratch

Why you will love being a Dynatracer

Dynatrace is a leader in unified observability and security.

We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.

Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.

You'll get to work at the forefront of innovation with Dynatrace Intelligence - the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next - automatically.

Over 50% of the Fortune 100 companies are current customers of Dynatrace.

Compensation and Rewards

DOE, salary $100K CAD - $130K CAD, plus Health, Dental, Life, STD, LTD, 401K, PTO. Total compensation may vary depending on candidate experience/education and location.