Growth Marketing Manager

YLaw Group; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading law firm in Vancouver is seeking a Growth Marketing Manager to drive marketing strategies for both their legal services and a new SaaS product. This role involves developing growth strategies, managing SEO and content, and optimizing paid media campaigns. The ideal candidate will have a strong marketing background, excellent communication skills, and a passion for innovation in both legal and tech sectors.

Benefits

Competitive compensation and benefits package

Flexible work arrangements

Collaborative culture valuing innovation and growth

Qualifications

• 3–5 years of experience in a growth marketing role.
• Proven track record in SEO, paid media, and content marketing.
• Excellent communication skills and ability to translate data into actionable insights.

Responsibilities

• Develop and implement a holistic growth marketing strategy.
• Own on-page and off-page SEO to boost organic traffic.
• Manage and update the YLaw website for conversion optimization.

Skills

Growth Marketing

SEO

Paid Media

Content Marketing

Data Analysis

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

SEO tools

Content Management Systems

Adobe Creative Suite

Canva

WordPress

Job description

At YLaw, we’re not your traditional law firm. We blend proven legal expertise with an innovative, forward-thinking approach—always pushing boundaries and challenging the status quo. Alongside our top-tier legal services, we’re launching a new SaaS product (a free tool to help clients calculate divorce assets), offering you a unique opportunity to market both a high-growth law firm and a cutting-edge tech solution.Here, we value fresh perspectives, creativity, and a relentless drive to make a difference. If you’re looking to join a dynamic team that thrives on innovation and bold thinking, this is the place for you.Position OverviewAs our Growth Marketing Manager, you will own and execute the firm’s overall marketing strategy—online and offline—to amplify YLaw’s presence and drive adoption of our new SaaS product. You’ll be a strategic thinker who can see the big picture but isn’t afraid to roll up your sleeves and get things done. This is a rare opportunity to build and manage a marketing ecosystem for both a fast-growing law firm and an exciting tech startup, all under one roof.Key Responsibilities

• Growth Strategy & Leadership

• Develop and implement a holistic growth marketing strategy that drives new client acquisition for the law firm and user adoption for our SaaS product.
• Oversee and prioritize marketing initiatives, managing external agencies and freelancers as needed.

• SEO & Content Marketing

• Own on-page and off-page SEO to boost organic traffic and keyword rankings for both the law firm and the SaaS tool.
• Plan and produce compelling, strategic content (blog posts, thought leadership, case studies) that positions YLaw as an industry leader.

• Paid Media & Analytics

• Strategize, execute, and optimize paid campaigns (Google Ads, social media) to reach the right audiences efficiently.
• Use data and analytics (Google Analytics, SEO tools) to monitor campaign performance, identify growth opportunities, and refine tactics.

• Website & Conversion Optimization

• Manage and update the YLaw website, ensuring it’s user-friendly, on-brand, and conversion-focused.
• Implement CRO best practices to maximize leads, demo requests, and sign-ups for the SaaS product.

• Client Journey & Onboarding

• Design a seamless digital and offline client journey—from initial engagement to onboarding and beyond.
• Collaborate with legal teams and client relations to continuously improve client experience.

• Brand Management & Offline Marketing

• Ensure consistency in visual identity and messaging across all touchpoints (online, print, events).
• Identify offline marketing and relationship-building opportunities (events, sponsorships, community outreach) to boost brand presence.

• Local SEO & Reputation Management

• Optimize Google My Business (GMB) listings and local directory placements to strengthen regional visibility.
• Monitor and respond to reviews, ensuring YLaw’s reputation remains positive and engaging.

Who You Are

• Growth-Oriented Generalist: You thrive in fast-paced environments, juggling multiple channels and strategies with ease.
• Data-Driven & Technical: You use analytics and experimentation to guide decisions, and you’re comfortable diving into SEO tools, paid ad platforms, and CMS systems.
• Strategic Thinker: You can see the big picture, craft innovative plans, and also execute on the day-to-day tasks that drive results.
• Creative Collaborator: You love working with cross-functional teams—developers, lawyers, client relations—and you communicate effectively at all levels.

Qualifications

• 3–5 years of experience in a growth marketing role (legal tech or SaaS experience is a plus).
• Proven track record in SEO, paid media (Google Ads, social platforms), and content marketing.
• Strong proficiency with Google Analytics, SEO tools, and content management systems (WordPress, etc.).
• Experience managing and coordinating agencies or freelance specialists.
• Familiarity with graphic design tools (Adobe Creative Suite, Canva) and web design (WordPress, Wix) is a plus.
• Excellent communication skills and the ability to translate data into actionable insights.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

What We Offer

• Competitive compensation and benefits package – salary range is $70,000 to $90,000;
• Flexible work arrangements;
• A vibrant, collaborative culture that values innovation, personal growth, and professional development.
• The chance to shape the future of a modern law firm and launch a new SaaS product—all in one role!

Ready to make your mark on both the legal and tech industries?Apply now and help us redefine what’s possible at the intersection of law, technology, and innovation.