Growth Marketing Strategist (Paid Media)

Rely Digital Inc.; Vancouver; Híbrido; CAD 70.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

WeWork membership

Health plan

3 weeks vacation

Pet-friendly office

Kombucha on tap

Descripción de la vacante

Rely Digital is a Vancouver-based digital marketing agency seeking a Growth Marketing Strategist (Paid Media) to drive paid search, social, and shopping campaigns for ecommerce and professional services clients. You will own strategy from creative testing to measurement, focusing on revenue, ROAS, and profitable growth beyond clicks.

The role collaborates with Canadian and US brands, offering hybrid work, growth opportunities, and exposure to cross-channel campaigns.

Formación

• 3–5+ years of hands-on paid media experience with ecommerce focus
• Deep experience with Meta Ads Manager and Google Ads (Shopping & Performance Max)
• Proven track record scaling ecommerce ad spend and meeting ROAS targets
• Experience with product feeds, Merchant Center, and catalog campaigns
• Strong understanding of conversion tracking (Pixel/CAPI, GA4, GTM)
• Creative testing mindset; ability to brief creatives
• Proficient in Excel/Sheets; pivot tables and lookups
• Strong communication with ability to explain performance in business terms

Responsabilidades

• Own paid media strategy and day-to-day management for ecommerce clients across Meta Ads and Google Ads
• Build and scale Meta campaigns including Advantage+ Shopping and retargeting
• Manage product feeds in Merchant Center and Meta Commerce Manager
• Plan and run structured creative testing with design team
• Coordinate campaigns with promotional calendars and product launches
• Support professional services clients with search and social campaigns
• Lead lead generation campaigns including forms and landing pages
• Maintain tracking with pixel/CAPI, GA4, and conversion setup
• Analyze performance and translate data into actionable recommendations
• Lead client communication and reporting, identify growth opportunities

Conocimientos

Paid media management

Meta Ads Manager

Google Ads

E-commerce marketing

Campaign optimization

Data analysis

Communication

Educación

Bachelor's degree

Herramientas

Meta Ads Manager

Google Ads

Google Merchant Center

GA4

Excel/Sheets

Descripción del empleo

Rely Digital is seeking a self-starting, motivated Growth Marketing Strategist (Paid Media) to plan, launch, and scale high-performing paid advertising programs,.

This role is ideal for someone who has managed e-commerce ad accounts with real budgets, understands how creative, offers, and data work together to drive profitable revenue, and is comfortable supporting professional services and lead generation clients as well.

Role Overview

The Growth Marketing Strategist will work closely with Canadian and US-based brands, primarily in e-commerce and professional services, to plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other paid channels.

You'll own account strategy from creative testing and audience structure through to feed optimization and measurement, with a focus on driving revenue, ROAS, and profitable growth rather than just clicks and traffic.

Here are 6 reasons why Rely Digital might be right for you:

• Accelerate your career in advertising with hands-on training.
• Work with innovative and high-growth brands across a range of verticals.
• Become a data wizard and marketing trend-spotter.
• Enjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hours.
• Hybrid work with WFH and in-person collaboration.
• Keep the creative juices going with weekly whiteboard sessions and team learning events.

Responsibilities

• Own paid media strategy and day-to-day management for e-commerce clients across Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube)
• Build and scale Meta campaigns, including Advantage+ Shopping, catalog and dynamic product ads, prospecting, and retargeting
• Manage and optimize product feeds in Google Merchant Center and Meta Commerce Manager
• Plan and run structured creative testing across formats, hooks, offers, and landing pages, working with our internal Design team to brief and iterate on ad creative
• Plan campaigns around promotional calendars, product launches, and seasonal peaks (BFCM, holidays)
• Support professional services clients with search and social campaigns focused on qualified inquiries and consultations
• Build and optimize lead generation campaigns where relevant, including lead forms and landing page funnels
• Maintain clean tracking and measurement, including pixel/Conversions API, GA4, and conversion setup
• Analyze performance toward business outcomes (revenue, ROAS, MER, CAC, and lead quality) and translate the data into clear recommendations
• Lead client communication and reporting, and proactively identify opportunities to grow accounts

Required Qualifications

• 3–5+ years of hands-on paid media experience, with a strong focus on e-commerce
• Deep, hands-on experience with Meta Ads Manager and Google Ads, including Shopping and Performance Max
• Proven track record of scaling e-commerce ad spend profitably and hitting ROAS/revenue targets
• Experience with product feeds, Merchant Center, and catalog-based campaigns
• Solid understanding of conversion tracking (Meta Pixel/CAPI, GA4, Google Tag Manager)
• A creative testing mindset and the ability to write clear creative briefs
• Strong proficiency in Excel/Google Sheets (pivot tables, lookups, data analysis)
• Strong communication skills and the ability to explain performance in terms of business impact

Preferred Qualifications

• Experience with professional services or lead generation clients
• Experience with Shopify and e-commerce analytics
• Familiarity with email/SMS platforms (e.g., Klaviyo) and CRMs (e.g., HubSpot)
• Experience with LinkedIn Ads, TikTok Ads, or Amazon Ads
• Google Ads and Google Analytics certifications
• Bachelor's degree in a related field

Here are 7 reasons why Rely Digital might be right for you:

• Accelerate your advertising career and expertise with hands-on training
• Work with innovative and high-growth brands across a range of verticals
• Become a data wizard and marketing trend-spotter
• Hybrid work with WFH and in-person collaboration
• Access competitive health and wellness plans
• Keep the creative juices going with weekly whiteboard sessions and team learning events
• Enjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hours

Compensation and Benefits

• Expected salary range: $70,000–$85,000 (dependent on experience and expertise)
• WeWork membership with free kombucha, cold brew, and iced tea on tap, plus an espresso machine
• Health and benefits plan, annual wellness spending account, and 3 weeks of vacation
• Agency experience and training across multiple areas of digital marketing
• A combination of on-site and work-from-home

About Rely Digital

Rely Digital is a Vancouver-based digital marketing agency experienced in managing performance-driven campaigns for high-growth and enterprise brands. We specialize in paid media across search, social, shopping, display, and video, helping e-commerce brands scale revenue profitably and helping service businesses generate qualified demand.

We see ourselves as an extension of our clients' teams, bringing together strategy, execution, and measurement to deliver results that matter.

We thank all applicants for their interest; only those selected for an interview will be contacted. Your resume may be considered for other vacancies.