Growth Marketing Manager

Ledger Bennett; Guelph; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company is searching for a Growth Marketing Manager to develop and execute growth strategies while collaborating with cross-functional teams. The ideal candidate will have extensive B2B marketing experience, strong stakeholder management skills, and a proven track record in pipeline growth. This position emphasizes strategic thinking and the ability to communicate plans effectively to various stakeholders.

Qualifications

• 5+ years of B2B related marketing experience.
• Experience with demand generation and pipeline management.
• Extensive experience in stakeholder management.

Responsibilities

• Develop and execute growth strategy, identifying market trends and target audiences.
• Collaborate and drive local marketing programs, including account-based marketing.
• Measure and report program performance metrics to Sales & Marketing teams.

Skills

Stakeholder Management

Analytical Mindset

Communication Skills

Collaboration

Tools

CRM

Marketing Automation

Google Analytics

Adobe Analytics

Job description

We built our talented, flexible-working team based on three principles. We’re inventive , always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.

Check us out here :

Managed Services | Who we are | Fluid Talent

Sound good to you?

The Role :

We are looking for a creative and strategic Growth Marketing Manager with experience in developing and executing growth strategies and a proven track record in pipeline growth. You will be a natural collaborator with the ability to manage multiple groups of stakeholders to successfully deliver regional plans.

As Growth Marketing Manager, you will lead and execute all demand generation and customer lifecycle activities across the region, supporting scalable global campaigns with regional insights whilst utilizing your market knowledge to shape and prioritize activities to ensure the acceleration of our efforts and continued market growth.

The ideal candidate should :

Be Strategic - Able to develop and execute a clear and actionable Growth strategy that demonstrates a strong understanding of what is needed to ensure business impact, clearly outlining the decision making, insights, identified areas of opportunity and how these align against the overall business goals. Ability to clearly and flawlessly communicate plans to key regional and global stakeholders, anticipating questions ensuring you are seen as a valuable business partner.

Be Highly influential – Can educate and gain valuable buy-in from regional Field and Sales partners on various needs and learnings from this team’s work in the region. Provide honest, constructive and insightful feedback to global partners to ensure scalable campaigns are relevant for our audience.

Responsibilities :

• Develop and execute the growth strategy, identifying market trends, target audiences, competitor landscape and other relative information to support growth plans
• Collaborate and drive local marketing programs including account-based marketing, regional campaigns and digital programmes to generate pipeline activity
• Support scalable campaign activities with regional insights and audience knowledge to maximise business impact
• Develop / Identify local relationships with partners, influencers and thought leaders to create top of funnel demand
• Contribute to the production, syndication and promotion of content
• Leverage the demand engine technology for insights & targeting
• Measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
• Report & present program performance metrics and insights to Sales & Marketing teams

Qualifications

• 5+ years of B2B, (Enterprise-sized and / or SaaS Company) related marketing experience
• Experience with demand generation programs and pipeline management in coordination with Sales Team and other stakeholders
• Extensive experience in stakeholder management and global matrix organizations

Preferred qualifications :

• Highly motivated ‘self-starter’ that likes to build & execute plans
• Analytical mindset, detail-oriented, and passionate about working with regional and global cross functional sales and marketing teams
• Experience working with CRM, Marketing automation & performance measurement platforms (e.g. Artemis, Dynamics, Google Analytics, Adobe Analytics, Litmus, etc.)
• Ability to successfully prioritise, balance multiple projects and manage complex workstreams while consistently delivering results
• Strong interpersonal, communication and presentation skills, including the ability to communicate data driven recommendations simply and effectively

Our people are our strength so finding ways to value and reward them is important to us. Discover more about who we are :

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