Growth Marketing Lead - Multi-Brand Performance (Scribd Flex)

Scribd, Inc.; Ottawa; Hybrid; CAD 144,000 - 180,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Paid time off

Learning and development

Job summary

Scribd, Inc. is seeking a results-oriented performance marketing leader to own how users discover our family of products across paid and organic channels. You will lead a team across paid search, paid social, affiliate, SEO, and LLM-driven search, aligning strategy with product and brand marketing.

You will manage budget, instrument attribution, and partner with brand teams to drive awareness and acquisition. The role requires a track record of scaling paid channels in a consumer-facing business.

Qualifications

• 6+ years of performance marketing experience in a B2C setting.
• 2+ years of direct people management experience.
• Strong knowledge of paid search, paid social, affiliate; with SEO and LLM visibility.
• Solid understanding of marketing unit economics (LTV/CAC) and attribution; MMM is a plus.
• Experience evaluating marketing technology and analytics tools.
• Comfortable using AI in marketing for testing, reporting and creative work.

Responsibilities

• Own strategy across paid and organic discovery across multiple channels.
• Allocate budget across performance channels to drive growth.
• Lead and develop the team of channel owners.
• Lead attribution and reporting to optimize ROI.
• Partner with brand marketers on integrated campaigns to boost awareness and acquisition.
• Collaborate with creative teams to produce engaging assets.
• Test new channels and identify market opportunities beyond core channels.

Skills

Performance marketing

People management

Digital marketing

Marketing analytics

Marketing tech

AI tools

Creative collaboration

Cross-brand management

Tools

Ad platforms

SEO monitoring

Attribution tooling

MMM

Job description

Scribd, Inc. is seeking a results-oriented performance marketing leader to own how users discover our family of products across paid and organic channels. You will lead a team across paid search, paid social, affiliate, SEO, and LLM-driven search, aligning strategy with product and brand marketing.

You will manage budget, instrument attribution, and partner with brand teams to drive awareness and acquisition. The role requires a track record of scaling paid channels in a consumer-facing business.