Senior Growth Marketing Lead

Scribd, Inc.; Vancouver; Hybrid; CAD 144,000 - 180,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Mental health support

Paid time off

Parental leave

Retirement matching

Professional growth

Wellness stipend

Product access

AI tools access

Job summary

Scribd, Inc. is seeking a results-oriented performance marketing leader to own how people discover Everand, Fable, and Scribd across paid and organic channels.

You’ll direct strategy and budgeting for paid search, paid social, affiliate, SEO, and LLM-driven visibility, guiding a team of channel experts to build a profitable acquisition engine across three brands. You will partner with product and brand teams, optimize attribution, and leverage AI tools to drive efficiency.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a plus.
• Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
• Analytical mindset with the ability to interpret and apply data insights.
• Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
• Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
• Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio.
• Customer-obsessed mindset.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers. Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven’t yet captured.

Skills

Performance marketing

Team management

Paid search

Paid social

Affiliate marketing

SEO

LLM visibility

Marketing analytics

Attribution

Tools

Ad management tools

SEO monitoring tools

Attribution tooling

Job description

Scribd, Inc. is seeking a results-oriented performance marketing leader to own how people discover Everand, Fable, and Scribd across paid and organic channels.

You’ll direct strategy and budgeting for paid search, paid social, affiliate, SEO, and LLM-driven visibility, guiding a team of channel experts to build a profitable acquisition engine across three brands. You will partner with product and brand teams, optimize attribution, and leverage AI tools to drive efficiency.